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Set up AmberAds

AmberAds is a network and Adjust module partner. Our integration lets AmberAds receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to AmberAds. Then, use our advanced setup instructions to customize what information AmberAds receives.

Basic setup

To turn on Adjust’s integration with AmberAds, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to AmberAds
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to AmberAds to launch your campaign.

AmberAds will receive callbacks for these activities:

  • click
  • install
  • session
  • reattribution
  • event

Advanced setup

Choose which data AmberAds receives from Adjust by customizing your setup.

Forward clicks

Adjust does not automatically send click callbacks due to the high volume of clicks.

To forward click data to AmberAds, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AmberAds
  3. Turn on Send Clicks

Now AmberAds will receive all of your app’s click data.

Forward in-app revenue

In-app revenue forwarding lets AmberAds receive revenue amounts along with your revenue event data.

To forward in-app revenue to AmberAds, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AmberAds
  3. Turn on In-App Revenue Forwarding

Now AmberAds will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to AmberAds before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to AmberAds, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AmberAds
  3. Turn on Session Forwarding

Now AmberAds will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to AmberAds.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to AmberAds, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > AmberAds
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding AmberAds name.
  7. Select Save

Now AmberAds will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets AmberAds receive in-app event data. You can link every in-app event in Adjust to a preset AmberAds name or a custom event name.

To forward in-app events to AmberAds, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AmberAds > Event Linking
  3. Find the event you want to link and update the field with a AmberAds event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now AmberAds will receive in-app event data for each of your linked events.

List of all parameters forwarded to AmberAds

AmberAds requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{tracking_enabled}1 if tracking is enabled, 0 if not
{app_id}Store App ID or Google Play Store
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{reattributed_at}Reattribution timestamp