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Set up Amobee

Amobee is a network and Adjust module partner. Our integration lets Amobee receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Amobee. Then, use our advanced setup instructions to customize what information Amobee receives.

Basic setup

To turn on Adjust’s integration with Amobee, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Amobee
  4. Enter your Activity Tracking ID (for help finding this, contact your Amobee representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Amobee to launch your campaign.

Amobee will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

To pass in app information as Amobee UUID, please integrate it through partner parameter function. Code reference: iOS , Android

Parameter key name is expected to be "UUID"

Advanced setup

Choose which data Amobee receives from Adjust by customizing your setup.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Amobee, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Amobee
  3. Turn on Uninstall / Reinstall Forwarding

Now Amobee will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Amobee, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Amobee
  3. Turn on Session Forwarding

Now Amobee will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Amobee.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Amobee, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Amobee
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Amobee name.
  7. Select Save

Now Amobee will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Amobee receive in-app event data. You can link every in-app event in Adjust to a preset Amobee name or a custom event name.

To forward in-app events to Amobee, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Amobee > Event Linking
  3. Find the event you want to link and update the field with a Amobee event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Amobee will receive in-app event data for each of your linked events.

List of all parameters forwarded to Amobee

Amobee requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{language}Device two-character language code
{mcc}Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{device_manufacturer}Device manufacturer name
{impression_based}1 if impression-based engagement, 0 if not
{store}Target store of click