Set up AppGrowth

AppGrowth is an ad network integrated with Adjust. Our integration lets AppGrowth receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with AppGrowth for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with AppGrowth.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Select AppGrowth and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > AppGrowth. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AppGrowth.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with AppGrowth. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with AppGrowth, Adjust automatically sends AppGrowth the following data, by default:

  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with AppGrowth by default.

  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with AppGrowth through callbacks. AppGrowth may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with AppGrowth:
  • Data from all attribution sources
  • Only data attributed to AppGrowth

In-app revenue (from in-app purchases)

Sharing in-app revenue lets AppGrowth receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means AppGrowth will receive your app’s session activity.

Map events

Map events that you want to share to the values that AppGrowth can receive. Data for unmapped events is not shared with AppGrowth.

Under Map events, follow these steps to choose the in-app events you want to directly send to AppGrowth.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with AppGrowth.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now AppGrowth will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with AppGrowth

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with AppGrowth.

Once you’ve created your link, share it with AppGrowth for placement in campaigns.

List of all parameters forwarded to AppGrowth

AppGrowth requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{cost_currency}ISO 4217 currency code of the cost data (available for ad spend tracking only)
{country}Device two-character country code
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{last_time_spent}Length of user's last session, in seconds
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{os_name}Device operating system
{revenue}Revenue, as sent from Adjust SDK in cents
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{rejection_reason}Reason for a rejected attribution