Set up TVAaaS
TVAaaS is an analytics network integrated with Adjust. Our integration lets TVAaaS receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with TVAaaS for your app. This includes activating the integration and choosing what data Adjust can share with TVAaaS.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to TVAaaS parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Select TVAaaS and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > TVAaaS. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with TVAaaS.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with TVAaaS. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with TVAaaS, Adjust automatically sends TVAaaS the following data, by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with TVAaaS by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
Send additional data
Choose the amount and type of data that you want to share with TVAaaS through callbacks. TVAaaS may use this information to optimize performance.
To send additional data, you can review and customize the following:
In-app revenue (from in-app purchases)
Sharing in-app revenue lets TVAaaS receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets TVAaaS receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means TVAaaS will receive your app’s session activity.
Map parameters
You usually need to map parameters to share custom data with TVAaaS.
Map events
Map events that you want to share to the values that TVAaaS can receive. Data for unmapped events is not shared with TVAaaS.
Under Map events, follow these steps to choose the in-app events you want to directly send to TVAaaS.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with TVAaaS.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now TVAaaS will receive in-app event data for each of your linked events.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to TVAaaS. This lets TVAaaS receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to TVAaaS, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Enable TVAaaS for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable TVAaaS for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to TVAaaS
TVAaaS requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{city} | Device city |
{country_subdivision} | Device subdivision of country, e.g., state |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{deeplink} | Deeplink URL appended to click URL |
{device_type} | Device type |
{event_name} | Event name, as set in the Dashboard |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{isp} | Device internet service provider |
{mcc} | Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier. |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{postal_code} | Device postal code of IP address |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{user_agent} | Incoming raw user agent |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{created_at} | Activity timestamp |
{device_manufacturer} | Device manufacturer name |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_type} | Network type |