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Set up BackInApp

BackInApp is a network and Adjust module partner. Our integration lets BackInApp receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to BackInApp. Then, use our advanced setup instructions to customize what information BackInApp receives.

Basic setup

To turn on Adjust’s integration with BackInApp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to BackInApp
  4. Enter your PARTNER ID (for help finding this, contact your BackInApp representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to BackInApp to launch your campaign.

BackInApp will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Advanced setup

Choose which data BackInApp receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets BackInApp receive revenue amounts along with your revenue event data.

To forward in-app revenue to BackInApp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > BackInApp
  3. Turn on In-App Revenue Forwarding

Now BackInApp will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to BackInApp before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to BackInApp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > BackInApp
  3. Turn on Session Forwarding

Now BackInApp will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to BackInApp.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to BackInApp, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > BackInApp
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding BackInApp name.
  7. Select Save

Now BackInApp will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets BackInApp receive in-app event data. You can link every in-app event in Adjust to a preset BackInApp name or a custom event name.

To forward in-app events to BackInApp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > BackInApp > Event Linking
  3. Find the event you want to link and update the field with a BackInApp event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now BackInApp will receive in-app event data for each of your linked events.

List of all parameters forwarded to BackInApp

BackInApp requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{country}Device two-character country code
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{language}Device two-character language code
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{reattributed_at}Reattribution timestamp
{rejection_reason}Reason for a rejected attribution
{tracker_name}Current tracker name