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Set up Blast

Blast is a network and Adjust module partner. Our integration lets Blast receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Blast. Then, use our advanced setup instructions to customize what information Blast receives.

Basic setup

To turn on Adjust’s integration with Blast, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Blast
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Blast to launch your campaign.

Blast will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event

Advanced setup

Choose which data Blast receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Blast receive revenue amounts along with your revenue event data.

To forward in-app revenue to Blast, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Blast
  3. Turn on In-App Revenue Forwarding

Now Blast will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Blast before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Blast, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Blast
  3. Turn on Session Forwarding

Now Blast will receive your app’s session activity.

Forward in-app events

Event linking lets Blast receive in-app event data. You can link every in-app event in Adjust to a preset Blast name or a custom event name.

To forward in-app events to Blast, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Blast > Event Linking
  3. Find the event you want to link and update the field with a Blast event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Blast will receive in-app event data for each of your linked events.

List of all parameters forwarded to Blast

Blast requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{city}Device city
{country}Device two-character country code
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{revenue}Revenue, as sent from Adjust SDK in cents
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_limited}1 if tracking is limited, 0 if not
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{created_at}Activity timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{reattributed_at}Reattribution timestamp