Set up Conversion Logic

Conversion Logic is an analytics network integrated with Adjust. Our integration lets Conversion Logic receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Conversion Logic for your app. This includes activating the integration and choosing what data Adjust can share with Conversion Logic.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Conversion Logic parameters. Follow the guides linked below to use this feature.

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

CLIENT ID

• For help finding your credentials, contact your Conversion Logic representative.

Select Conversion Logic and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Conversion Logic. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Conversion Logic.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Conversion Logic. To enable data sharing:

1. Enter your CLIENT ID.

Once you enable data sharing with Conversion Logic, Adjust automatically sends Conversion Logic the following data, by default:

• install
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Conversion Logic by default:

• install
• event

Send additional data

Choose the amount and type of data that you want to share with Conversion Logic through callbacks. Conversion Logic may use this information to optimize performance.

To send additional data, you can review and customize the following:

Map parameters

You usually need to map parameters to share custom data with Conversion Logic.

Map events

Map events that you want to share to the values that Conversion Logic can receive. Data for unmapped events is not shared with Conversion Logic.

Under Map events, follow these steps to choose the in-app events you want to directly send to Conversion Logic.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Conversion Logic.
3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
4. Select Apply.

Now Conversion Logic will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Conversion Logic. This lets Conversion Logic receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Conversion Logic, follow these steps.

1. Set up partner parameters within the Adjust SDK: iOS, Android
2. Check the Parameters data sharing checkbox.
3. Map your events.

Enable Conversion Logic for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options

Select Enable partner to enable Conversion Logic for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Conversion Logic

Conversion Logic requires Adjust to send the following parameters (data points) with your callbacks: