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Set up Digital Turbine

Digital Turbine is a network and Adjust module partner. Our integration lets Digital Turbine receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Digital Turbine. Then, use our advanced setup instructions to customize what information Digital Turbine receives.

Basic setup

To turn on Adjust’s integration with Digital Turbine, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Digital Turbine
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Digital Turbine to launch your campaign.

Digital Turbine will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Advanced setup

Choose which data Digital Turbine receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Digital Turbine receive revenue amounts along with your revenue event data.

To forward in-app revenue to Digital Turbine, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Digital Turbine
  3. Turn on In-App Revenue Forwarding

Now Digital Turbine will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Digital Turbine before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Digital Turbine, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Digital Turbine
  3. Turn on Session Forwarding

Now Digital Turbine will receive your app’s session activity.

Forward in-app events

Event linking lets Digital Turbine receive in-app event data. You can link every in-app event in Adjust to a preset Digital Turbine name or a custom event name.

To forward in-app events to Digital Turbine, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Digital Turbine > Event Linking
  3. Find the event you want to link and update the field with a Digital Turbine event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Digital Turbine will receive in-app event data for each of your linked events.

List of all parameters forwarded to Digital Turbine

Digital Turbine requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{gps_adid}Google Play Store advertising ID
{match_type}Attribution method
{revenue_usd}Revenue, in US dollars
{sdk_version}Adjust SDK version (per app)
{app_id}Store App ID or Google Play Store
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{rejection_reason}Reason for a rejected attribution
{is_s2s}1 if server to server engagement, 0 if not