Set up DirectAvenue

DirectAvenue is a network and Adjust module partner. Our integration lets DirectAvenue receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to DirectAvenue. Then, use our advanced setup instructions to customize what information DirectAvenue receives.

Basic setup

To turn on Adjust’s integration with DirectAvenue, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to DirectAvenue
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. DirectAvenue will receive callbacks for these activities:

  • install
  • event

List of all parameters forwarded to DirectAvenue

DirectAvenue requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{postal_code}Device postal code of IP address
{random_user_id}Random user ID (per device)
{revenue_usd}Revenue, in US dollars
{session_count}Number of sessions recorded by current Adjust SDK
{timezone}Device time zone
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{last_session_time}Last session timestamp
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)