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Set up Eulerian DCP

Eulerian DCP is a network and Adjust module partner. Our integration lets Eulerian DCP receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Eulerian DCP. Then, use our advanced setup instructions to customize what information Eulerian DCP receives.

Basic setup

To turn on Adjust’s integration with Eulerian DCP, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Eulerian DCP
  4. Enter your Domain and Site (for help finding these, contact your Eulerian DCP representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Eulerian DCP will receive callbacks for these activities:

  • click
  • impression
  • install
  • session
  • event

Advanced setup

Choose which data Eulerian DCP receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Eulerian DCP receive revenue amounts along with your revenue event data.

To forward in-app revenue to Eulerian DCP, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Eulerian DCP
  3. Turn on In-App Revenue Forwarding

Now Eulerian DCP will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Eulerian DCP before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Eulerian DCP, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Eulerian DCP
  3. Turn on Session Forwarding

Now Eulerian DCP will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Eulerian DCP.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Eulerian DCP, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Eulerian DCP
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Eulerian DCP name.
  7. Select Save

Now Eulerian DCP will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Eulerian DCP receive in-app event data. You can link every in-app event in Adjust to a preset Eulerian DCP name or a custom event name.

To forward in-app events to Eulerian DCP, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Eulerian DCP > Event Linking
  3. Find the event you want to link and update the field with a Eulerian DCP event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Eulerian DCP will receive in-app event data for each of your linked events.

Partner specific setup instructions

Besides the usual levels of attribution (network, campaign, adgroup and creative), Eulerian DCP has an additional one named channel. You can send the value of the channel by appending the parameter label populated with one of the following values:

Parameter key > Value

  • ead > Epub channel
  • eaf > Affiliation channel
  • eml > Mailing channel
  • ept > Partnership channel
  • etf > Price comparison channel

By default, traffic will be attributed to the channel Epub. Example: https://app.adjust.com/f0ob4r?label=eaf

List of all parameters forwarded to Eulerian DCP

Eulerian DCP requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random_user_id}Random user ID (per device)
{random}Random number (unique per callback)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker