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Set up Exactag

Exactag is a network and Adjust module partner. Our integration lets Exactag receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Exactag. Then, use our advanced setup instructions to customize what information Exactag receives.

Basic setup

To turn on Adjust’s integration with Exactag, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Exactag
  4. Enter your ADVERTISER ID (for help finding this, contact your Exactag representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Exactag will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Advanced setup

Choose which data Exactag receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Exactag receive revenue amounts along with your revenue event data.

To forward in-app revenue to Exactag, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Exactag
  3. Turn on In-App Revenue Forwarding

Now Exactag will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Exactag before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Exactag, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Exactag
  3. Turn on Uninstall / Reinstall Forwarding

Now Exactag will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Exactag, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Exactag
  3. Turn on Session Forwarding

Now Exactag will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Exactag.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Exactag, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Exactag
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Exactag name.
  7. Select Save

Now Exactag will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Exactag receive in-app event data. You can link every in-app event in Adjust to a preset Exactag name or a custom event name.

To forward in-app events to Exactag, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Exactag > Event Linking
  3. Find the event you want to link and update the field with a Exactag event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Exactag will receive in-app event data for each of your linked events.

List of all parameters forwarded to Exactag

Exactag requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{environment}Current Adjust SDK environment setting
{gclid}Google click ID
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{label}Value of the Adjust "label" parameter sent on click
{language}Device two-character language code
{mac_md5}Uppercase MAC MD5 hash
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{session_count}Number of sessions recorded by current Adjust SDK
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{click_referer}Referrer header from click
{created_at}Activity timestamp
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token
{google_ads_adgroup_id}Google Ads adgroup ID
{google_ads_campaign_id}Google Ads campaign ID
{google_ads_creative_id}Google Ads creative ID