Set up Ibotta

Ibotta is an ad network integrated with Adjust. Our integration lets Ibotta receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Ibotta for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Ibotta.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

PARTNER ID

  • For help finding your credentials, contact your Ibotta representative.

Select Ibotta and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Ibotta. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Ibotta.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Ibotta. To enable data sharing:

  1. Enter your PARTNER ID.

Once you enable data sharing with Ibotta, Adjust automatically sends Ibotta the following data, by default:

  • install
  • session
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Ibotta by default.

  • install
  • session
  • event

Send additional data

Choose the amount and type of data that you want to share with Ibotta through callbacks. Ibotta may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Ibotta:
  • Data from all attribution sources
  • Only data attributed to Ibotta

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Ibotta receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Ibotta will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Ibotta.

Map events

Map events that you want to share to the values that Ibotta can receive. Data for unmapped events is not shared with Ibotta.

Under Map events, follow these steps to choose the in-app events you want to directly send to Ibotta.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Ibotta.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Ibotta will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Ibotta. This lets Ibotta receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Ibotta, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Ibotta

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Ibotta.

Once you’ve created your link, share it with Ibotta for placement in campaigns.

Partner specific setup instructions

Ibotta allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Ibotta. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Ibotta accepts:

Parameter key > Value

  • productId > The ID for the product visited or purchased by the user. Required for "View", "AddToCart", "Purchase", and any other events involved in retail apps. Event tracking for non-retail applications may require a different unique ID.

List of all parameters forwarded to Ibotta

Ibotta requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{api_level}API level (Android only)
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{environment}Current Adjust SDK environment setting
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{random_user_id}Random user ID (per device)
{random}Random number (unique per callback)
{reftag}Random device reference tag
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{sdk_version}Adjust SDK version (per app)
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_raw}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{store}Target store of click
{tracker_name}Current tracker name