Set up Meiro CDP

Meiro CDP is an analytics network integrated with Adjust. Our integration lets Meiro CDP receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Meiro CDP for your app. This includes activating the integration and choosing what data Adjust can share with Meiro CDP.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

Meiro Domain

  • For help finding your credentials, contact your Meiro CDP representative.

Select Meiro CDP and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Meiro CDP. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Meiro CDP.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Meiro CDP. To enable data sharing:

  1. Enter your Meiro Domain.

Once you enable data sharing with Meiro CDP, Adjust automatically sends Meiro CDP the following data, by default:

  • install
  • event
  • ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Meiro CDP by default:

  • install
  • event
  • ad revenue

Send additional data

Choose the amount and type of data that you want to share with Meiro CDP through callbacks. Meiro CDP may use this information to optimize performance.

To send additional data, you can review and customize the following:

Ad revenue (from ad views)

Ad revenue sharing lets Meiro CDP receive user ad revenue data. This lets Meiro CDP use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.

To share ad revenue to Meiro CDP, select one or more Ad Revenue Sources.

  • If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Map parameters

You usually need to map parameters to share custom data with Meiro CDP.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Meiro CDP. This lets Meiro CDP receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Meiro CDP, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable Meiro CDP for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Meiro CDP for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Meiro CDP

Meiro CDP requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{event_name}Event name, as set in the Dashboard
{fire_adid}Fire OS advertising identifier
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{language}Device two-character language code
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{user_agent}Incoming raw user agent
{win_adid}Windows advertising identifier
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{created_at}Activity timestamp
{device_manufacturer}Device manufacturer name
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{last_session_time}Last session timestamp
{uninstalled_at}Uninstall timestamp (estimation based on last session time)
{ad_revenue_network}Ad network that displayed the ad
{ad_revenue_unit}Ad unit that generated the revenue