Set up Metaps Bridge

Metaps Bridge is an analytics network integrated with Adjust. Our integration lets Metaps Bridge receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Metaps Bridge for your app. This includes activating the integration and choosing what data Adjust can share with Metaps Bridge.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

APP ID

  • For help finding your credentials, contact your Metaps Bridge representative.

Select Metaps Bridge and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Metaps Bridge. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Metaps Bridge.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Metaps Bridge. To enable data sharing:

  1. Enter your APP ID.

Once you enable data sharing with Metaps Bridge, Adjust automatically sends Metaps Bridge the following data, by default:

  • click
  • install
  • session
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Metaps Bridge by default:

  • click
  • install
  • session
  • event

Send additional data

Choose the amount and type of data that you want to share with Metaps Bridge through callbacks. Metaps Bridge may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Metaps Bridge receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Metaps Bridge will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Metaps Bridge.

Map events

Map events that you want to share to the values that Metaps Bridge can receive. Data for unmapped events is not shared with Metaps Bridge.

Under Map events, follow these steps to choose the in-app events you want to directly send to Metaps Bridge.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Metaps Bridge.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Metaps Bridge will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Metaps Bridge. This lets Metaps Bridge receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Metaps Bridge, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable Metaps Bridge for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Metaps Bridge for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Metaps Bridge

Metaps Bridge requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{environment}Current Adjust SDK environment setting
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{isp}Device internet service provider
{language}Device two-character language code
{os_name}Device operating system
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{sdk_version}Adjust SDK version (per app)
{app_id}Store App ID or Google Play Store
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp
{last_session_time}Last session timestamp
{network_name}Network name, as taken from the tracker
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token