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Set up SearchAds by MobileAction

SearchAds by MobileAction is an Adjust module partner. Our integration lets SearchAds by MobileAction receive attribution and app event data for the following self-attributing networks:

  • Apple Search Ads

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to SearchAds by MobileAction. Then, use our advanced setup instructions to customize what information SearchAds by MobileAction receives.

Basic setup

To turn on Adjust’s integration with SearchAds by MobileAction, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to SearchAds by MobileAction
  4. Enter your API KEY (for help finding this, contact your SearchAds by MobileAction representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. SearchAds by MobileAction will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data SearchAds by MobileAction receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets SearchAds by MobileAction receive revenue amounts along with your revenue event data.

To forward in-app revenue to SearchAds by MobileAction, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SearchAds by MobileAction
  3. Turn on In-App Revenue Forwarding

Now SearchAds by MobileAction will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to SearchAds by MobileAction before turning on In-App Revenue Forwarding.

Forward in-app events

Event linking lets SearchAds by MobileAction receive in-app event data. You can link every in-app event in Adjust to a preset SearchAds by MobileAction name or a custom event name.

To forward in-app events to SearchAds by MobileAction, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SearchAds by MobileAction > Event Linking
  3. Find the event you want to link and update the field with a SearchAds by MobileAction event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now SearchAds by MobileAction will receive in-app event data for each of your linked events.

Partner specific setup instructions

To get your API Key, please follow Search Ads.Com support documentation.

List of all parameters forwarded to SearchAds by MobileAction

SearchAds by MobileAction requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_type}Device type
{event_name}Event name, as set in the Dashboard
{iad_creative_set_id}Apple Search Ads creative set ID
{iad_keyword_matchtype}Apple Search keyword matchtype
{idfa}ID for advertisers (iOS only)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd}Revenue, in US dollars
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{campaign_name}Campaign name, as taken from the tracker
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp