Set up MoPub Acquire

MoPub Acquire is a network and Adjust module partner. Our integration lets MoPub Acquire receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to MoPub Acquire. Then, use our advanced setup instructions to customize what information MoPub Acquire receives.

Basic setup

To turn on Adjust’s integration with MoPub Acquire, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to MoPub Acquire
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to MoPub Acquire to launch your campaign.

MoPub Acquire will receive callbacks for these activities:

  • install
  • reattributionReinstall
  • event

Advanced setup

Choose which data MoPub Acquire receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets MoPub Acquire receive revenue amounts along with your revenue event data.

To forward in-app revenue to MoPub Acquire, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MoPub Acquire
  3. Turn on In-App Revenue Forwarding

Now MoPub Acquire will receive the revenue amount for every tracked transaction.

Note: Link at least one revenue event to MoPub Acquire before turning on In-App Revenue Forwarding.

Forward in-app events

Event linking lets MoPub Acquire receive in-app event data. You can link every in-app event in Adjust to a preset MoPub Acquire name or a custom event name.

To forward in-app events to MoPub Acquire, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MoPub Acquire > Event Linking
  3. Find the event you want to link and update the field with a MoPub Acquire event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now MoPub Acquire will receive in-app event data for each of your linked events.

List of all parameters forwarded to MoPub Acquire

MoPub Acquire requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{revenue_usd}Revenue, in US dollars
{app_id}Store App ID or Google Play Store
{impression_based}1 if impression-based engagement, 0 if not
{rejection_reason}Reason for a rejected attribution