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Set up Neustar

Neustar is a network and Adjust module partner. Our integration lets Neustar receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Neustar. Then, use our advanced setup instructions to customize what information Neustar receives.

Basic setup

To turn on Adjust’s integration with Neustar, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Neustar
  4. Enter your TAG ID (for help finding this, contact your Neustar representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Neustar will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • event
  • rejectedInstall

Advanced setup

Choose which data Neustar receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Neustar receive revenue amounts along with your revenue event data.

To forward in-app revenue to Neustar, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Neustar
  3. Turn on In-App Revenue Forwarding

Now Neustar will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Neustar before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Neustar, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Neustar
  3. Turn on Uninstall / Reinstall Forwarding

Now Neustar will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Neustar, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Neustar
  3. Turn on Session Forwarding

Now Neustar will receive your app’s session activity.

Forward in-app events

Event linking lets Neustar receive in-app event data. You can link every in-app event in Adjust to a preset Neustar name or a custom event name.

To forward in-app events to Neustar, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Neustar > Event Linking
  3. Find the event you want to link and update the field with a Neustar event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Neustar will receive in-app event data for each of your linked events.

List of all parameters forwarded to Neustar

Neustar requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{random}Random number (unique per callback)
{revenue_usd}Revenue, in US dollars
{activity_kind}Type of user activity