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Set up Omniata

Omniata is a network and Adjust module partner. Our integration lets Omniata receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Omniata. Then, use our advanced setup instructions to customize what information Omniata receives.

Basic setup

To turn on Adjust’s integration with Omniata, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Omniata
  4. Enter your API KEY (for help finding this, contact your Omniata representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Omniata will receive callbacks for these activities:

  • install

List of all parameters forwarded to Omniata

Omniata requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{country}Device two-character country code
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{mac_md5}Uppercase MAC MD5 hash
{mac_sha1}Uppercase MAC SHA-1 hash
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{os_version}Operating system version number
{random}Random number (unique per callback)
{session_count}Number of sessions recorded by current Adjust SDK
{tracking_enabled}1 if tracking is enabled, 0 if not
{tracking_limited}1 if tracking is limited, 0 if not
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp
{network_name}Network name, as taken from the tracker
{store}Target store of click
{tracker_name}Current tracker name