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Set up ROI Hunter

ROI Hunter is an Adjust module partner. Our integration lets ROI Hunter receive attribution and app event data for the following self-attributing networks:

  • Facebook

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to ROI Hunter. Then, use our advanced setup instructions to customize what information ROI Hunter receives.

Basic setup

To turn on Adjust’s integration with ROI Hunter, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to ROI Hunter
  4. Enter your ROI HUNTER ID (for help finding this, contact your ROI Hunter representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. ROI Hunter will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data ROI Hunter receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets ROI Hunter receive revenue amounts along with your revenue event data.

To forward in-app revenue to ROI Hunter, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ROI Hunter
  3. Turn on In-App Revenue Forwarding

Now ROI Hunter will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to ROI Hunter before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to ROI Hunter, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ROI Hunter
  3. Turn on Session Forwarding

Now ROI Hunter will receive your app’s session activity.

Forward in-app events

Event linking lets ROI Hunter receive in-app event data. You can link every in-app event in Adjust to a preset ROI Hunter name or a custom event name.

To forward in-app events to ROI Hunter, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ROI Hunter > Event Linking
  3. Find the event you want to link and update the field with a ROI Hunter event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now ROI Hunter will receive in-app event data for each of your linked events.

Partner specific setup instructions

ROI Hunter only receives data on filtered Facebook traffic. This is designed so that you can manage your ROI Hunter Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword RoiHunter will be transmitted to ROI Hunter. That is, you must include the keyword in the campaign name of each campaign that you want to manage with ROI Hunter. Campaigns that do not include the keyword will not be transmitted to ROI Hunter.

List of all parameters forwarded to ROI Hunter

ROI Hunter requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{environment}Current Adjust SDK environment setting
{fb_adgroup_id}Facebook ad ID
{fb_campaign_group_id}Facebook campaign ID
{fb_campaign_id}Facebook ad set ID
{language}Device two-character language code
{os_name}Device operating system
{os_version}Operating system version number
{random_user_id}Random user ID (per device)
{random}Random number (unique per callback)
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_usd}Revenue, in US dollars
{revenue}Revenue, as sent from Adjust SDK in cents
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{click_time_hour}Attributed click timestamp, rounded to the nearest hour
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{reattributed_at_hour}Reattribution timestamp, rounded to the nearest hour
{store}Target store of click