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Set up RTB House

RTB House is a network and Adjust module partner. Our integration lets RTB House receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to RTB House. Then, use our advanced setup instructions to customize what information RTB House receives.

Basic setup

To turn on Adjust’s integration with RTB House, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to RTB House
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to RTB House to launch your campaign.

RTB House will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Advanced setup

Choose which data RTB House receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets RTB House receive revenue amounts along with your revenue event data.

To forward in-app revenue to RTB House, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > RTB House
  3. Turn on In-App Revenue Forwarding

Now RTB House will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to RTB House before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to RTB House, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > RTB House
  3. Turn on Uninstall / Reinstall Forwarding

Now RTB House will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to RTB House, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > RTB House
  3. Turn on Session Forwarding

Now RTB House will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to RTB House.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to RTB House, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > RTB House
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding RTB House name.
  7. Select Save

Now RTB House will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets RTB House receive in-app event data. You can link every in-app event in Adjust to a preset RTB House name or a custom event name.

To forward in-app events to RTB House, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > RTB House > Event Linking
  3. Find the event you want to link and update the field with a RTB House event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now RTB House will receive in-app event data for each of your linked events.

List of all parameters forwarded to RTB House

RTB House requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{event_name}Event name, as set in the Dashboard
{gclid}Google click ID
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{language}Device two-character language code
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd}Revenue, in US dollars
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{reattributed_at}Reattribution timestamp
{rejection_reason}Reason for a rejected attribution
{store}Target store of click
{tracker_name}Current tracker name