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Set up RUNA

RUNA is a network and Adjust module partner. Our integration lets RUNA receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to RUNA. Then, use our advanced setup instructions to customize what information RUNA receives.

Basic setup

To turn on Adjust’s integration with RUNA, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to RUNA
  4. Enter your Install Retargeting Id (for help finding this, contact your RUNA representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to RUNA to launch your campaign.

RUNA will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event

Advanced setup

Choose which data RUNA receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets RUNA receive revenue amounts along with your revenue event data.

To forward in-app revenue to RUNA, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > RUNA
  3. Turn on In-App Revenue Forwarding

Now RUNA will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to RUNA before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to RUNA, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > RUNA
  3. Turn on Session Forwarding

Now RUNA will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to RUNA.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to RUNA, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > RUNA
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding RUNA name.
  7. Select Save

Now RUNA will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets RUNA receive in-app event data. You can link every in-app event in Adjust to a preset RUNA name or a custom event name.

To forward in-app events to RUNA, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > RUNA > Event Linking
  3. Find the event you want to link and update the field with a RUNA event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now RUNA will receive in-app event data for each of your linked events.

List of all parameters forwarded to RUNA

RUNA requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{created_at}Activity timestamp