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Set up Smadex

Smadex is a network and Adjust module partner. Our integration lets Smadex receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Smadex. Then, use our advanced setup instructions to customize what information Smadex receives.

Basic setup

To turn on Adjust’s integration with Smadex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Smadex
  4. Enter your TRACKING GROUP ID (for help finding this, contact your Smadex representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Smadex to launch your campaign.

Smadex will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Advanced setup

Choose which data Smadex receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Smadex receive revenue amounts along with your revenue event data.

To forward in-app revenue to Smadex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smadex
  3. Turn on In-App Revenue Forwarding

Now Smadex will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Smadex before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Smadex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smadex
  3. Turn on Uninstall / Reinstall Forwarding

Now Smadex will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Smadex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smadex
  3. Turn on Session Forwarding

Now Smadex will receive your app’s session activity.

Forward in-app events

Event linking lets Smadex receive in-app event data. You can link every in-app event in Adjust to a preset Smadex name or a custom event name.

To forward in-app events to Smadex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smadex > Event Linking
  3. Find the event you want to link and update the field with a Smadex event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Smadex will receive in-app event data for each of your linked events.

List of all parameters forwarded to Smadex

Smadex requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{match_type}Attribution method
{revenue_usd}Revenue, in US dollars
{app_id}Store App ID or Google Play Store
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{rejection_reason}Reason for a rejected attribution