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Set up Smalldata Network

Smalldata Network is a network and Adjust module partner. Our integration lets Smalldata Network receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Smalldata Network. Then, use our advanced setup instructions to customize what information Smalldata Network receives.

Basic setup

To turn on Adjust’s integration with Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Smalldata Network
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Smalldata Network to launch your campaign.

Smalldata Network will receive callbacks for these activities:

  • click
  • impression
  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event

Advanced setup

Choose which data Smalldata Network receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Smalldata Network receive revenue amounts along with your revenue event data.

To forward in-app revenue to Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smalldata Network
  3. Turn on In-App Revenue Forwarding

Now Smalldata Network will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Smalldata Network before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smalldata Network
  3. Turn on Uninstall / Reinstall Forwarding

Now Smalldata Network will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smalldata Network
  3. Turn on Session Forwarding

Now Smalldata Network will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Smalldata Network.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Smalldata Network, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Smalldata Network
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Smalldata Network name.
  7. Select Save

Now Smalldata Network will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Smalldata Network receive in-app event data. You can link every in-app event in Adjust to a preset Smalldata Network name or a custom event name.

To forward in-app events to Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smalldata Network > Event Linking
  3. Find the event you want to link and update the field with a Smalldata Network event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Smalldata Network will receive in-app event data for each of your linked events.

List of all parameters forwarded to Smalldata Network

Smalldata Network requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id_md5}Lowercase Android ID hex MD5 hash
{android_id}Android ID (Android only)
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{cost_currency}ISO 4217 currency code of the cost data (available for ad spend tracking only)
{cost_id_md5}An MD5 hash of the cost ID provided by a network using our ad spend API (available for ad spend tracking only)
{cost_type}The campaign pricing model (available for ad spend tracking only)
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{environment}Current Adjust SDK environment setting
{fire_adid}Fire OS advertising identifier
{gclid}Google click ID
{gps_adid_md5}Lowercase hex MD5 hash of Google Play Store advertising ID
{gps_adid}Google Play Store advertising ID
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{random_user_id}Random user ID (per device)
{random}Random number (unique per callback)
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{reftag}Random device reference tag
{region}Device region code
{reporting_cost}Cost of the user engagement converted to your app's reporting currency and as reported in the Adjust Dashboard (available for ad spend tracking only)
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd_cents}Revenue, in US cents
{revenue_usd}Revenue, in US dollars
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{search_term}Google organic search term
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{attribution_updated_at}Updated attribution timestamp
{click_time_hour}Attributed click timestamp, rounded to the nearest hour
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{created_at_hour}Activity timestamp, rounded down to the nearest hour
{created_at_milli}Activity timestamp with millisecond placeholders
{engagement_time_hour}Engagement timestamp rounded to the nearest hour
{engagement_time}Engagement timestamp
{reattributed_at_hour}Reattribution timestamp, rounded to the nearest hour
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{reinstalled_at}Reinstall timestamp
{rejection_reason}Reason for a rejected attribution
{store}Target store of click
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall}Time between app install (or latest reinstall) and subsequent uninstall in seconds
{uninstalled_at}Uninstall timestamp (estimation based on last session time)
{google_ads_adgroup_id}Google Ads adgroup ID
{google_ads_campaign_id}Google Ads campaign ID
{google_ads_campaign_name}Google Ads campaign name
{google_ads_campaign_type}Google Ads campaign type
{google_ads_creative_id}Google Ads creative ID
{google_ads_keyword}Google Ads search keyword
{google_ads_matchtype}Google Ads search keyword and match type
{google_ads_network_subtype}Google Ads network subtype
{google_ads_network_type}Google Ads network type
{google_ads_placement}Google Ads ad placement
{google_ads_video_id}Google Ads video ID