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Set up SmallData

SmallData is a network and Adjust module partner. Our integration lets SmallData receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to SmallData. Then, use our advanced setup instructions to customize what information SmallData receives.

Basic setup

To turn on Adjust’s integration with SmallData, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to SmallData
  4. Enter your SmallData ID (for help finding this, contact your SmallData representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. SmallData will receive callbacks for these activities:

  • click
  • impression
  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event

Advanced setup

Choose which data SmallData receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets SmallData receive revenue amounts along with your revenue event data.

To forward in-app revenue to SmallData, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SmallData
  3. Turn on In-App Revenue Forwarding

Now SmallData will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to SmallData before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to SmallData, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SmallData
  3. Turn on Session Forwarding

Now SmallData will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to SmallData.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to SmallData, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > SmallData
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding SmallData name.
  7. Select Save

Now SmallData will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets SmallData receive in-app event data. You can link every in-app event in Adjust to a preset SmallData name or a custom event name.

To forward in-app events to SmallData, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SmallData > Event Linking
  3. Find the event you want to link and update the field with a SmallData event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now SmallData will receive in-app event data for each of your linked events.

List of all parameters forwarded to SmallData

SmallData requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{api_level}API level (Android only)
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{cost_currency}ISO 4217 currency code of the cost data (available for ad spend tracking only)
{cost_type}The campaign pricing model (available for ad spend tracking only)
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{gclid}Google click ID
{gps_adid}Google Play Store advertising ID
{iad_conversion_type}Download status: first or subsequent app download
{iad_creative_set_id}Apple Search Ads creative set ID
{iad_creative_set_name}Apple Search Ads creative set name
{iad_keyword_matchtype}Apple Search keyword matchtype
{idfa}ID for advertisers (iOS only)
{idfa||gps_adid||fire_adid}IDFA, or GPS ADID if IDFA is empty, or Fire ADID if IDFA and GPS ADID are empty
{idfv}Uppercase iOS ID for vendors
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{isp}Device internet service provider
{language}Device two-character language code
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{mcc}Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{push_token}Push notification token, i.e., registration token (Android), device token (iOS)
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{region}Device region code
{reporting_cost}Cost of the user engagement converted to your app's reporting currency and as reported in the Adjust Dashboard (available for ad spend tracking only)
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd_cents}Revenue, in US cents
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{search_term}Google organic search term
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name_dashboard}Name of the app in the Adjust Dashboard
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{attribution_updated_at}Updated attribution timestamp
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{device_manufacturer}Device manufacturer name
{first_tracker_name}Name of a user's first attribution source
{first_tracker}6-character Adjust tracker token for a user's first attribution source
{hardware_name}Hardware name
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{last_session_time}Last session timestamp
{last_tracker_name}A reattributed user's previous tracker name
{last_tracker}6-character Adjust tracker token of a reattributed user's previous tracker
{network_name}Network name, as taken from the tracker
{network_type}Network type
{reattributed_at}Reattribution timestamp
{reinstalled_at}Reinstall timestamp
{rejection_reason}Reason for a rejected attribution
{store}Target store of click
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall}Time between app install (or latest reinstall) and subsequent uninstall in seconds
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token
{uninstalled_at}Uninstall timestamp (estimation based on last session time)
{is_s2s}1 if server to server engagement, 0 if not
{is_s2s_engagement_based}1 if attributed to a server to server engagement, 0 if not
{google_ads_adgroup_id}Google Ads adgroup ID
{google_ads_campaign_id}Google Ads campaign ID
{google_ads_campaign_name}Google Ads campaign name
{google_ads_campaign_type}Google Ads campaign type
{google_ads_creative_id}Google Ads creative ID
{google_ads_keyword}Google Ads search keyword
{google_ads_matchtype}Google Ads search keyword and match type
{google_ads_network_subtype}Google Ads network subtype
{google_ads_network_type}Google Ads network type
{google_ads_placement}Google Ads ad placement
{google_ads_video_id}Google Ads video ID