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Set up Smartly

Smartly is an Adjust module partner. Our integration lets Smartly receive attribution and app event data for the following self-attributing networks:

  • Facebook

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Smartly. Then, use our advanced setup instructions to customize what information Smartly receives.

Basic setup

To turn on Adjust’s integration with Smartly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Smartly
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Smartly will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reattribution
  • event

Advanced setup

Choose which data Smartly receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Smartly receive revenue amounts along with your revenue event data.

To forward in-app revenue to Smartly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smartly
  3. Turn on In-App Revenue Forwarding

Now Smartly will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Smartly before turning on In-App Revenue Forwarding.

Forward in-app events

Event linking lets Smartly receive in-app event data. You can link every in-app event in Adjust to a preset Smartly name or a custom event name.

To forward in-app events to Smartly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smartly > Event Linking
  3. Find the event you want to link and update the field with a Smartly event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Smartly will receive in-app event data for each of your linked events.

Partner specific setup instructions

Smartly only receives data on filtered Facebook traffic. This is designed so that you can manage your Smartly Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword smartly will be transmitted to Smartly. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Smartly. Campaigns that do not include the keyword will not be transmitted to Smartly.

List of all parameters forwarded to Smartly

Smartly requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{device_type}Device type
{fb_adgroup_id}Facebook ad ID
{fb_campaign_group_id}Facebook campaign ID
{fb_campaign_id}Facebook ad set ID
{os_name}Device operating system
{revenue}Revenue, as sent from Adjust SDK in cents
{created_at_hour}Activity timestamp, rounded down to the nearest hour
{impression_based}1 if impression-based engagement, 0 if not
{installed_at_hour}Install (i.e., first app open) timestamp rounded to the nearest hour