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Set up SearchAdsHQ by SplitMetrics

SearchAdsHQ by SplitMetrics is an Adjust module partner. Our integration lets SearchAdsHQ by SplitMetrics receive attribution and app event data for the following self-attributing networks:

  • Apple Search Ads

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to SearchAdsHQ by SplitMetrics. Then, use our advanced setup instructions to customize what information SearchAdsHQ by SplitMetrics receives.

Basic setup

To turn on Adjust’s integration with SearchAdsHQ by SplitMetrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to SearchAdsHQ by SplitMetrics
  4. Enter your CLIENT ID (for help finding this, contact your SearchAdsHQ by SplitMetrics representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. SearchAdsHQ by SplitMetrics will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data SearchAdsHQ by SplitMetrics receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets SearchAdsHQ by SplitMetrics receive revenue amounts along with your revenue event data.

To forward in-app revenue to SearchAdsHQ by SplitMetrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SearchAdsHQ by SplitMetrics
  3. Turn on In-App Revenue Forwarding

Now SearchAdsHQ by SplitMetrics will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to SearchAdsHQ by SplitMetrics before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to SearchAdsHQ by SplitMetrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SearchAdsHQ by SplitMetrics
  3. Turn on Session Forwarding

Now SearchAdsHQ by SplitMetrics will receive your app’s session activity.

Forward in-app events

Event linking lets SearchAdsHQ by SplitMetrics receive in-app event data. You can link every in-app event in Adjust to a preset SearchAdsHQ by SplitMetrics name or a custom event name.

To forward in-app events to SearchAdsHQ by SplitMetrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SearchAdsHQ by SplitMetrics > Event Linking
  3. Find the event you want to link and update the field with a SearchAdsHQ by SplitMetrics event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now SearchAdsHQ by SplitMetrics will receive in-app event data for each of your linked events.

List of all parameters forwarded to SearchAdsHQ by SplitMetrics

SearchAdsHQ by SplitMetrics requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{iad_conversion_type}Download status: first or subsequent app download
{iad_creative_set_id}Apple Search Ads creative set ID
{iad_creative_set_name}Apple Search Ads creative set name
{iad_keyword_matchtype}Apple Search keyword matchtype
{idfa}ID for advertisers (iOS only)
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{installed_at}Install (i.e., first app open) timestamp
{network_name}Network name, as taken from the tracker
{iad_keyword_id}Apple Search Ads keyword ID
{iad_country_or_region}Apple Search Ads country or region