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Set up Sprinklr Audience

Sprinklr Audience is a network and Adjust module partner. Our integration lets Sprinklr Audience receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Sprinklr Audience. Then, use our advanced setup instructions to customize what information Sprinklr Audience receives.

Basic setup

To turn on Adjust’s integration with Sprinklr Audience, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Sprinklr Audience
  4. Enter your Client Id (for help finding this, contact your Sprinklr Audience representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Sprinklr Audience will receive callbacks for these activities:

  • click
  • install
  • session
  • reattribution
  • event

Advanced setup

Choose which data Sprinklr Audience receives from Adjust by customizing your setup.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Sprinklr Audience, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Sprinklr Audience
  3. Turn on Session Forwarding

Now Sprinklr Audience will receive your app’s session activity.

Forward in-app events

Event linking lets Sprinklr Audience receive in-app event data. You can link every in-app event in Adjust to a preset Sprinklr Audience name or a custom event name.

To forward in-app events to Sprinklr Audience, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Sprinklr Audience > Event Linking
  3. Find the event you want to link and update the field with a Sprinklr Audience event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Sprinklr Audience will receive in-app event data for each of your linked events.

List of all parameters forwarded to Sprinklr Audience

Sprinklr Audience requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{isp}Device internet service provider
{language}Device two-character language code
{os_name}Device operating system
{postal_code}Device postal code of IP address
{region}Device region code
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{created_at}Activity timestamp