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Set up Stadia

Stadia is a network and Adjust module partner. Our integration lets Stadia receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Stadia. Then, use our advanced setup instructions to customize what information Stadia receives.

Basic setup

To turn on Adjust’s integration with Stadia, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Stadia
  4. Enter your TABLEID (for help finding this, contact your Stadia representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Stadia will receive callbacks for these activities:

  • click
  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event

Advanced setup

Choose which data Stadia receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Stadia receive revenue amounts along with your revenue event data.

To forward in-app revenue to Stadia, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Stadia
  3. Turn on In-App Revenue Forwarding

Now Stadia will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Stadia before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Stadia, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Stadia
  3. Turn on Session Forwarding

Now Stadia will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Stadia.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Stadia, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Stadia
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Stadia name.
  7. Select Save

Now Stadia will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Stadia receive in-app event data. You can link every in-app event in Adjust to a preset Stadia name or a custom event name.

To forward in-app events to Stadia, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Stadia > Event Linking
  3. Find the event you want to link and update the field with a Stadia event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Stadia will receive in-app event data for each of your linked events.

List of all parameters forwarded to Stadia

Stadia requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{city}Device city
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{cost_currency}ISO 4217 currency code of the cost data (available for ad spend tracking only)
{cost_type}The campaign pricing model (available for ad spend tracking only)
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{fire_adid}Fire OS advertising identifier
{gps_adid}Google Play Store advertising ID
{idfa_md5_hex}IDFA hex MD5 hash
{idfa_upper}Uppercase IDFA
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{isp}Device internet service provider
{label}Value of the Adjust "label" parameter sent on click
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{random_user_id}Random user ID (per device)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{sdk_version}Adjust SDK version (per app)
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{win_adid}Windows advertising identifier
{win_udid}Windows Phone unique device ID
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{last_tracker_name}A reattributed user's previous tracker name
{network_name}Network name, as taken from the tracker
{reattributed_at}Reattribution timestamp
{reinstalled_at}Reinstall timestamp
{rejection_reason}Reason for a rejected attribution
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall}Time between app install (or latest reinstall) and subsequent uninstall in seconds
{tracker_name}Current tracker name