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Set up Startapp

Startapp is a network and Adjust module partner. Our integration lets Startapp receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Startapp. Then, use our advanced setup instructions to customize what information Startapp receives.

Basic setup

To turn on Adjust’s integration with Startapp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Startapp
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Startapp to launch your campaign.

Startapp will receive callbacks for these activities:

  • install
  • event
  • rejectedInstall

Advanced setup

Choose which data Startapp receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Startapp receive revenue amounts along with your revenue event data.

To forward in-app revenue to Startapp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Startapp
  3. Turn on In-App Revenue Forwarding

Now Startapp will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Startapp before turning on In-App Revenue Forwarding.

Forward in-app events

Event linking lets Startapp receive in-app event data. You can link every in-app event in Adjust to a preset Startapp name or a custom event name.

To forward in-app events to Startapp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Startapp > Event Linking
  3. Find the event you want to link and update the field with a Startapp event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Startapp will receive in-app event data for each of your linked events.

List of all parameters forwarded to Startapp

Startapp requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country}Device two-character country code
{device_type}Device type
{idfa}ID for advertisers (iOS only)
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{impression_attribution_window}Attribution window settings for impression matching (hours)
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{match_type}Attribution method
{os_name}Device operating system
{revenue_usd}Revenue, in US dollars
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{click_time}Attributed click timestamp
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{rejection_reason}Reason for a rejected attribution