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Set up TrafficGuard

TrafficGuard is a network and Adjust module partner. Our integration lets TrafficGuard receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to TrafficGuard. Then, use our advanced setup instructions to customize what information TrafficGuard receives.

Basic setup

To turn on Adjust’s integration with TrafficGuard, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to TrafficGuard
  4. Enter your IDENTIFIER and MEASUREMENT API KEY (for help finding these, contact your TrafficGuard representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. TrafficGuard will receive callbacks for these activities:

  • install
  • session
  • event
  • rejectedInstall

Advanced setup

Choose which data TrafficGuard receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets TrafficGuard receive revenue amounts along with your revenue event data.

To forward in-app revenue to TrafficGuard, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TrafficGuard
  3. Turn on In-App Revenue Forwarding

Now TrafficGuard will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to TrafficGuard before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to TrafficGuard, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TrafficGuard
  3. Turn on Session Forwarding

Now TrafficGuard will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to TrafficGuard.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to TrafficGuard, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > TrafficGuard
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding TrafficGuard name.
  7. Select Save

Now TrafficGuard will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets TrafficGuard receive in-app event data. You can link every in-app event in Adjust to a preset TrafficGuard name or a custom event name.

To forward in-app events to TrafficGuard, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TrafficGuard > Event Linking
  3. Find the event you want to link and update the field with a TrafficGuard event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now TrafficGuard will receive in-app event data for each of your linked events.

List of all parameters forwarded to TrafficGuard

TrafficGuard requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{api_level}API level (Android only)
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{environment}Current Adjust SDK environment setting
{gclid}Google click ID
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{impression_attribution_window}Attribution window settings for impression matching (hours)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{random_user_id}Random user ID (per device)
{random}Random number (unique per callback)
{referrer}Google Play Store referrer (Android only)
{region}Device region code
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd_cents}Revenue, in US cents
{revenue_usd}Revenue, in US dollars
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{search_term}Google organic search term
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_raw}App version number (Android), build-version-number for the bundle (iOS)
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time_hour}Attributed click timestamp, rounded to the nearest hour
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{cpu_type}CPU type
{created_at_hour}Activity timestamp, rounded down to the nearest hour
{created_at_milli}Activity timestamp with millisecond placeholders
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{engagement_time_hour}Engagement timestamp rounded to the nearest hour
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{impression_time_hour}Attributed impression timestamp, rounded to the nearest hour
{impression_time}Attributed impression timestamp
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at_hour}Install (i.e., first app open) timestamp rounded to the nearest hour
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{reattributed_at_hour}Reattribution timestamp, rounded to the nearest hour
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token
{google_ads_adgroup_id}Google Ads adgroup ID
{google_ads_campaign_id}Google Ads campaign ID
{google_ads_campaign_name}Google Ads campaign name
{google_ads_campaign_type}Google Ads campaign type
{google_ads_creative_id}Google Ads creative ID
{google_ads_keyword}Google Ads search keyword
{google_ads_matchtype}Google Ads search keyword and match type
{google_ads_network_subtype}Google Ads network subtype
{google_ads_placement}Google Ads ad placement
{google_ads_video_id}Google Ads video ID
{att_status}App Tracking Transparency Status. Possible values are 0 (Not determined), 1 (Restricted), 2 (Denied), 3 (Authorized), unknown
{third_party_tracking_disabled}1 if third party sharing is disabled, 0 if not