Set up Universe Ads
Universe Ads is an ad network integrated with Adjust. Our integration lets Universe Ads receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Universe Ads for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Universe Ads.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Universe Ads parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Credentials
Customer ID
- For help finding your credentials, contact your Universe Ads representative.
Select Universe Ads and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Universe Ads. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Universe Ads.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Universe Ads. To enable data sharing:
- Enter your Customer ID.
Once you enable data sharing with Universe Ads, Adjust automatically sends Universe Ads the following data, by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Universe Ads by default.
- install
- session
- uninstall
- reinstall
- reattribution
- event
Send additional data
Choose the amount and type of data that you want to share with Universe Ads through callbacks. Universe Ads may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Universe Ads:
- Data from all attribution sources
- Only data attributed to Universe Ads
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Universe Ads receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Universe Ads receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Universe Ads will receive your app’s session activity.
Map events
Map events that you want to share to the values that Universe Ads can receive. Data for unmapped events is not shared with Universe Ads.
Under Map events, follow these steps to choose the in-app events you want to directly send to Universe Ads.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Universe Ads.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Universe Ads will receive in-app event data for each of your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with Universe Ads
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Universe Ads.
Once you’ve created your link, share it with Universe Ads for placement in campaigns.
List of all parameters forwarded to Universe Ads
Universe Ads requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_name} | Device model number |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{os_name} | Device operating system |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{tracking_enabled} | 1 if tracking is enabled, 0 if not |
{tracking_limited} | 1 if tracking is limited, 0 if not |
{user_agent} | Incoming raw user agent |
{app_id} | Store App ID or Google Play Store |
{created_at} | Activity timestamp |
{impression_based} | 1 if impression-based engagement, 0 if not |