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Set up Universe Ads

Universe Ads is a network and Adjust module partner. Our integration lets Universe Ads receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Universe Ads. Then, use our advanced setup instructions to customize what information Universe Ads receives.

Basic setup

To turn on Adjust’s integration with Universe Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Universe Ads
  4. Enter your Customer ID (for help finding this, contact your Universe Ads representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Universe Ads to launch your campaign.

Universe Ads will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Advanced setup

Choose which data Universe Ads receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Universe Ads receive revenue amounts along with your revenue event data.

To forward in-app revenue to Universe Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Universe Ads
  3. Turn on In-App Revenue Forwarding

Now Universe Ads will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Universe Ads before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Universe Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Universe Ads
  3. Turn on Uninstall / Reinstall Forwarding

Now Universe Ads will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Universe Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Universe Ads
  3. Turn on Session Forwarding

Now Universe Ads will receive your app’s session activity.

Forward in-app events

Event linking lets Universe Ads receive in-app event data. You can link every in-app event in Adjust to a preset Universe Ads name or a custom event name.

To forward in-app events to Universe Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Universe Ads > Event Linking
  3. Find the event you want to link and update the field with a Universe Ads event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Universe Ads will receive in-app event data for each of your linked events.

List of all parameters forwarded to Universe Ads

Universe Ads requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{os_name}Device operating system
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{tracking_enabled}1 if tracking is enabled, 0 if not
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not