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Set up Visual IQ

Visual IQ is a network and Adjust module partner. Our integration lets Visual IQ receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Visual IQ. Then, use our advanced setup instructions to customize what information Visual IQ receives.

Basic setup

To turn on Adjust’s integration with Visual IQ, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Visual IQ
  4. Enter your CLIENT ID (for help finding this, contact your Visual IQ representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Visual IQ will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data Visual IQ receives from Adjust by customizing your setup.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Visual IQ, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Visual IQ
  3. Turn on Session Forwarding

Now Visual IQ will receive your app’s session activity.

Forward in-app events

Event linking lets Visual IQ receive in-app event data. You can link every in-app event in Adjust to a preset Visual IQ name or a custom event name.

To forward in-app events to Visual IQ, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Visual IQ > Event Linking
  3. Find the event you want to link and update the field with a Visual IQ event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Visual IQ will receive in-app event data for each of your linked events.

List of all parameters forwarded to Visual IQ

Visual IQ requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{random}Random number (unique per callback)
{activity_kind}Type of user activity
{app_name}Name of the app
{is_organic}1 if organic traffic, 0 if non-organic
{tracker_name}Current tracker name