Languages 

Set up VK

VK is a network and Adjust module partner. Our integration lets VK receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to VK. Then, use our advanced setup instructions to customize what information VK receives.

Basic setup

To turn on Adjust’s integration with VK, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to VK
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to VK to launch your campaign.

VK will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Advanced setup

Choose which data VK receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets VK receive revenue amounts along with your revenue event data.

To forward in-app revenue to VK, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > VK
  3. Turn on In-App Revenue Forwarding

Now VK will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to VK before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to VK, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > VK
  3. Turn on Session Forwarding

Now VK will receive your app’s session activity.

Forward in-app events

Event linking lets VK receive in-app event data. You can link every in-app event in Adjust to a preset VK name or a custom event name.

To forward in-app events to VK, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > VK > Event Linking
  3. Find the event you want to link and update the field with a VK event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now VK will receive in-app event data for each of your linked events.

Partner specific setup instructions

Please reach out to VK side for the App ID, which is an optional field currently .

List of all parameters forwarded to VK

VK requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{deeplink}Deeplink URL appended to click URL
{event_name}Event name, as set in the Dashboard
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{random}Random number (unique per callback)
{revenue_usd}Revenue, in US dollars
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{connection_type}Internet connection type
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{reattributed_at}Reattribution timestamp
{rejection_reason}Reason for a rejected attribution
{is_s2s}1 if server to server engagement, 0 if not