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The vocabulary and attribution methods essential to the Adjust platform.
Temporary attribution offers marketers a new way of measuring the effectiveness of short-term campaigns, by defining how long a user is attributed to a tracker source.
Accurately track and attribute your web users' activities in Adjust. This lets you analyze marketing campaign data from both mobile apps and websites in one place.
Self-attributing networks don’t use Adjust tracker URLs to track campaigns. We send install and session data from the Adjust SDK, and they self-attribute using their own engagement data.
Learn how to create and manage your Adjust tracker URLs, as well as customize their attribution settings and campaign parameters.
With Adjust’s Preinstall Tracking solution, you can accurately and securely receive data from factory/retailer-installed apps preloaded on new devices.
Third-party app stores
Adjust can track installs from third-party stores using Android’s broadcast capabilities. or via a predefined tracker URL set in the Adjust SDK. Find out how to configure your ap...
Reattribution is the process of assigning a user an updated source of mobile attribution following their initially attributed install. Find out more here.
A guide to our S2S API integrations that let you connect your app to Adjust without using the SDK.
Create and manage events in the dashboard, assign user details to event triggers, and more.
External device identifiers
An external device identifier is a custom value that you can assign to a device or user.
With Adjust, you can track users’ subscriptions and measure signup behavior. Use your data to calculate users’ lifetime value (LTV) and create effective retargeting campaigns.
Uninstalls and reinstalls
Use Adjust's app uninstall and reinstall tracking for elevated insights into your app's retention rates and to accurately assess your network partners’ performance, know your churn,...
Learn how to set up Adjust Multi-Touch and send pre-conversion engagement data to your servers / business intelligence system or cloud storage.
OTT (Over-the-Top) media services offer content on-demand via the internet. Bypassing traditional broadcasters, they go ‘over the top’ of intermediaries and connect directly with consumers.