- Countries (Include/Exclude)
- Partners (ad networks)
- View by
- Time zone
- Attribution type
- Attribution source
- Attribution status
- Sandbox mode
- Column selection (KPIs)
All the filters described below can be found in the filters sidebar. To open the sidebar, click on the filter icon (funnel) to the top right of your deliverables table.
Evaluate regional performance and filter your global user base by country of origin. Simply type in the search field to autopopulate the list with matching options. Select INCLUDE to add the countries you wish to evaluate. Select EXCLUDE to automatically evaluate all countries except the ones you have specified. If you do not use this filter, your dataset will automatically include every country where your app has been installed.
This filter can prove useful when investigating low conversion rates: select off-platform to see if a large number of impressions or clicks have come from unsupported platforms.
Organictracker, in addition to your organic traffic. E.g., if you select Clicks, all installs and activities attributed to impressions will display within your
Organictracker. This allows you to view your campaign performance by a single engagement type while maintaining the consistency of each column's total calculation.
Use the attribution type filter to display your data by click-based installs (default), impression-based installs or both click- and impression-based installs.
The attribution source filter is only available to those with the Enterprise pricing plan. With this filter, you can display each user’s in-app activity against only their install tracker or distribute it accurately among their install tracker and any reattribution sources.pricing plan).
- Select Installed to see data from only users who have installed your app and never been reattributed
- Select Reattributed to see data from only users who have been reassigned to subsequent sources of attribution
- Deattributed is related to the attribution source filter and is only available to those with the Enterprise pricing plan
- Select All to include all users, regardless of their current attribution status
This is where you will find all automatic KPIs and custom events available for your Dashboard analysis. Select or deselect columns to determine the data that appears in your table. You can drag and drop any custom in-app event (using the 6-dot icon) to customize the order in which the events display in your statistics view. For a full list of automatic KPIs, with descriptions and calculations, click here.