Statistics is where you can dig into your key performance indicators (KPIs) for your campaigns and app events, your ad spend and ROI, and your users’ in-app experience.
The deliverables view is the first place you land when entering your app’s statistics page, providing an essential insight into your app and campaign performance.
Cohorts allow you to organize user data chronologically by the days, weeks, or months after install or reattribution, so you can trace changes in user behavior.
The fraud prevention view in your Adjust statistics panel contains all the relevant data tracked via Adjust’s Fraud Prevention Suite and purchase verification SDK.
Learn where to find your ad revenue statistics and see explanations of Adjust's ad revenue KPIs.
We’ve integrated with some of the most notable ad networks in the industry to dynamically receive your ad cost at click or view time and display cost metrics in the Adjust UI.