Ad revenue reporting

See your mobile ad revenue and user lifetime value (LTV) with Adjust’s ad revenue integrations. 

Here, you’ll learn how to find your ad revenue metrics in the Adjust dashboard and export your data. To track ad revenue and access user-level data, follow the instructions for your integration.

Before you begin

Here’s what you need to know before getting started.

Availability

Helpful information

  • To get the Ad Revenue package, contact sales@adjust.com

  • Adjust does not record ad revenue for users without device IDs (e.g., iOS users who enable Limit Ad Tracking)

View your ad revenue data

Aggregated ad revenue metrics appear in your dashboard Deliverables

To view your ad revenue in Adjust, follow these steps.

  1. Find your app and select your app options caret (^)

  2. Select Statistics

Ad revenue KPIs

The Ad Revenue package adds the following KPIs to your Deliverables view:

  • Ad Impressions: the total number of ads served to end users

  • Ad Revenue: the total revenue paid to publishers for serving in-app ads

  • Ad Revenue per Mille Impressions (Ad RPM): your ad revenue per thousand impressions  

KPIs are critical for measuring campaign success. To add or remove KPIs from Deliverables, select Filter (funnel icon) > Column Selection.

Export ad revenue data

Availability 

  • Admins and users with revenue data access

  • Business (or higher) pricing plan 

Requirements

  • A server/BI system or cloud storage solution

You can send unaggregated, device-level data to your servers / BI system (through real-time callbacks) or cloud storage solution (with CSV uploads).

Find out how to export ad revenue data with ironSource and Mopub

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