Attribution is the complex process of assigning a mobile app user to their source of install. Learn how to set up Adjust attribution tracking for your next mobile ad campaign.
Reattribution is the process of assigning a user an updated source of mobile attribution following their initially attributed install. Find out more here.
An introduction to app event tracking.
In-app purchases and transactions must be set up in Adjust as revenue events. Find out how to set up revenue tracking, revenue deduplication, currency conversion, and more.
Learn how to see mobile ad revenue and the real lifetime value of your users with Adjust.
Ad spend data is recorded in real time, as sent from the ad network, helping you to identify the channels with the best ROI and cost per mille, click, or install.
With Adjust, you can track users’ subscriptions and measure signup behavior. Use your data to calculate users’ lifetime value (LTV) and create effective retargeting campaigns.
Uninstalls and reinstalls
Use Adjust's app uninstall and reinstall tracking for elevated insights into your app's retention rates and to accurately assess your network partners’ performance, know your churn,...
Learn how to set up Adjust Multi-Touch and send pre-conversion engagement data to your servers / business intelligence system or cloud storage.
OTT (Over-the-Top) media services offer content on-demand via the internet. Bypassing traditional broadcasters, they go ‘over the top’ of intermediaries and connect directly with consumers.
With the Campaign API, you can get tracker, subtracker, and partner information without having to use the Adjust dashboard.