Attribution terms and definitions
Here, you'll find a basic overview of how attribution works in Adjust.attribution methods depending on the type and quality of user engagement. Self-attributing networks like Facebook, Snapchat, and Twitter let Adjust track your campaigns without a tracker URL. They receive all of your installs from Adjust and then self-attribute using their own engagement data. For example, if someone views an Instagram ad before downloading your app, Instagram will attribute that install to their ad.
We consider all self-attributions and Adjust-tracked engagements before attributing installs in Adjust. attribution window determines how long a click or impression is eligible for attribution.
You can customize your attribution windows at the app level (with a Business Pro or higher pricing plan) and the tracker level (with an Enterprise or higher pricing plan). Reattribution is when an inactive user engages with a retargeting campaign, returns to your app, and gets assigned a new attribution source in Adjust. reattribution window determines how long a click or impression is eligible for reattribution. If you have a Business Pro (or higher) pricing plan, you can customize your reattribution windows in Adjust.