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for Partners

S2S CTV to mobile impressions

Connected TV (CTV) to mobile impressions MUST be sent to Adjust as Server-to-server (S2S) requests in the following scenarios:

The ad network serves CTV ads server-side.
The advertised app is a single-platform app AND the ad network isn't capable of serving two impression links for an individual ad.

Parameters

When sending CTV to mobile impression information, you MUST include the following parameters in the query parameters of your call:

os_name (String): The name of the device operating system. This MUST be formatted as lowercase and MUST NOT contain version numbers. For example: ios, android, windows.
ip_address (String): The client-side IP address of the user device. For example: 8.8.8.8.
s2s (Integer): This MUST be set to 1.

Example

Here's an example of an S2S impression link for CTV to mobile campaigns.

https://s2s.adjust.com/impression/abc123?campaign={campaign_id}&adgroup={publisher_id}&s2s=1&os_name=[os_name]&ip_address=[ip_address]

The macros in square brackets [ ] are your network macros, which should be determined and replaced by your ad server.