Auto-translate Adjust campaign structure to UTM parameters

Adjust can convert Adjust campaign structure values into UTM parameters and append them to the long link (full click URL). This reduces manual UTM tagging and supports consistent web analytics.

  • Reduces manual UTM tagging​ by generating UTMs from campaign structure
  • Uses one app-level setting​ to control app-wide behavior
  • Keeps existing UTMs​ because Adjust does not overwrite UTMs on destination URLs
  • Uses a fixed translation​ from campaign structure fields to standard UTM parameters
  • Works with web destinations​ when auto-appending to web destinations is on

What does it do?

When auto-translation is turned on, Adjust converts campaign structure values into UTM parameters and appends them to the long link (full click URL).

If auto-appending to web destinations is turned on, the long link query parameters (including translated UTMs) also append to the final web destination URL.

How does it work?

Control: app-level setting

In App Settings​ > Defaults​, use Auto-translate Adjust campaign structure to UTM tags​.

  • Default: Off
  • Scope: App-level
Auto-translate Adjust campaign structure to UTM parameters image

UTM translation

Adjust fieldUTM parameter
channelutm_source
campaignutm_campaign
adgrouputm_term
creativeutm_content

Example translated parameters:

utm_source=Social&utm_campaign=SummerCampaign&utm_term=Influencer&utm_content=ShortVideo

When the setting is on

Adjust appends translated UTM parameters to the long link (full click URL).

If Auto-append custom parameters to web destinations​ is on, the translated UTM parameters also appear on the final web destination URL.

When the setting is off

Adjust does not translate campaign structure into UTM parameters. You can continue to add UTM parameters manually to the redirect and fallback parameters if needed.

If UTMs already exist on the destination URL

Adjust does not overwrite UTM parameters already present on the destination URL.

Get started

Requirements

注意:

The feature to Auto-translate Adjust Campaign Structure to UTM parameters​ is in Early Access​. Contact your Adjust representative or support@adjust.com to confirm eligibility.

Turn on auto-translation

  1. In the Adjust dashboard, go to App Settings​.
  2. Select Defaults​.
  3. Find Auto-translate Adjust campaign structure to UTM tags​.
  4. Turn the setting on.
重要:

To append translated UTMs to the final web destination URL, also turn on the app-level toggle Auto-append custom parameters to web destinations​.

Manage auto-translation

Turn auto-translation on or off

  1. In the Adjust dashboard, go to App Settings​ > Defaults​.
  2. Turn on or turn off Auto-translate Adjust campaign structure to UTM tags​.

Testing

  1. Turn on Auto-translate Adjust campaign structure to UTM tags​.
  2. Create or select an Adjust link that includes campaign structure values.
  3. Open the long link (full click URL).
  4. Confirm the long link URL includes the translated UTM parameters.
  5. Optional: Turn on Auto-append custom parameters to web destinations​ and trigger a redirect to a web destination using adj_redirect or adj_fallback.
  6. Confirm the final web destination URL includes the translated UTM parameters.
  7. If the destination URL already includes UTM parameters, confirm the existing UTM parameters remain unchanged.

FAQ

Does auto-translation overwrite UTMs on a destination URL?

No. Adjust does not overwrite UTM parameters already present on the destination URL.

Do translated UTMs appear on the web destination URL automatically?

Translated UTMs appear on the web destination URL only when Auto-append custom parameters to web destinations​ is on.

Next steps

If translated UTMs do not appear on the long link when auto-translation is on, contact support@adjust.com.