Workshops

Explore our library of on-demand training sessions designed to help you get the most out of Adjust. Whether you’re just getting started or looking to deepen your expertise, these workshops cover everything from attribution fundamentals to advanced iOS measurement and reporting best practices. Watch at your own pace and level up your mobile marketing skills.

Unlocking Adjust potential

Get your mobile measurement foundation right from day one. This training demystifies how Adjust attribution works and walks you through configuring Meta (Facebook), Google Ads, and other media partners, building custom links and user destinations, tuning attribution settings, and validating your setup. You’ll finish confident that installs, events, and cost data flow cleanly so you can trust performance reporting and tie ad spend to results.

Understanding Data & Reporting

Why don’t the numbers ever match? This session explains expected differences between App Store figures, Adjust, and partner dashboards so you know what’s signal vs. noise. We dig into device imports, fraud controls (SDK spoofing, signatures), attribution logic across sources, metric availability, and in-app event troubleshooting. You’ll also see how to incorporate ad spend and use cohorts vs. deliverables to move from surface metrics to meaningful performance insights.

Beginners Guide to SKAN

Apple’s SKAdNetwork (SKAN) changed iOS growth measurement—here’s how to make it work for you. We cover why SKAN matters, the key attribution concepts, and a step-by-step setup in Adjust including app verification, fine vs. coarse conversion value mapping, and the lock window. You’ll also learn what’s new from SKAN 3 to 4, how to integrate major partners (Meta, Google), and how to read SKAN reporting to optimize campaigns despite privacy constraints.