파트너 플레이스홀더

플레이스홀더는 로데이터 전달에 사용되는 Adjust만의 고유한 동적 매크로 세트입니다.

Adjust 파트너가 사용할 수 있는 플레이스홀더는 Adjust와의 연동 방식에 따라 달라집니다. 사용 가능한 플레이스홀더를 확인하려면 아래에서 광고 네트워크 연동 또는 동적 네트워크 연동 중 어느 것을 사용하는지 선택하시기 바랍니다.

How are you integrated with Adjust?

Placeholder
Description
Example
Suggested data type
Availability
{label}
Value of the Adjust "label" parameter sent on click
literally_anything
varchar
{amazon_ads_site_name}
Amazon Ads Site Name
My Amazon Site
varchar
{amazon_ads_source_name}
Amazon Ads Source Name
My Amazon Source
varchar
{iad_ad_id}
Apple Search Ads adId (for Default Product Page, -1 is set)
542317136
integer
{iad_conversion_type}
Download status: first or subsequent app download
Download; Redownload
varchar
{iad_country_or_region}
Apple Search Ads country or region associated with camapign.
US
varchar
{iad_keyword}
Apple Search Ads keyword
Mercari
varchar
{iad_keyword_id}
Apple Search Ads keyword id
229291259
bigint
{iad_org_id}
Apple Search Ads organization id
93480
integer
{attribution_expires_at}
Unix timestamp of when the current temporary attribution expires. More details
1623345226
datetime
{attribution_ttl}
Reflects the temporary attribution window of the engagement (hours). More details
18
integer
{callback_ttl}
Maximum time after the install callbacks are sent (hours)
672
integer
{click_attribution_window}
Attribution window settings for device matching (hours)
168
integer
{impression_attribution_window}
Attribution window settings for device matching (hours)
24
interger
{inactive_user_definition}
Inactivity period required for reattribution (hours)
48
integer
{last_fallback_time}
Timestamp of when the user moved to the fallback source. More details
1623345226
datetime
{last_fallback_time_hour}
Timestamp of when the user moved to the fallback source, rounded to the nearest hour. More details
1418173200
datetime
{platform}
Indicates if the activity happened on mobile or web
web
varchar
{probmatching_reattribution_attribution_ttl}
Reflects the temporary probabilistic matching reattribution window of the engagement (hours). More details
18
integer