Adjust의 설정 가이드, 모범 사례, FAQ를 확인하여 한 차원 더 높은 마케팅을 구현하시기 바랍니다.


마케터


앱 및 비즈니스 애널리틱스에 Adjust의 API와 오픈소스 SDK를 연동하시기 바랍니다.


개발자


Adjust 글로벌 기술 파트너들이 Adjust와의 파트너십을 최대로 활용할 수 있는 방법을 상세하게 제시합니다.


파트너


플레이스홀더는 로데이터 전달에 사용되는 Adjust만의 고유한  동적 매크로 세트입니다.

Adjust 파트너가 사용할 수 있는 플레이스홀더는 Adjust와의 연동 방식에 따라 달라집니다. 사용 가능한 플레이스홀더를 확인하려면 아래에서 [광고 네트워크 연동](/ko/article/ad-network-integration) 또는 [동적 네트워크 연동](/ko/article/dynamic-integration) 중 어느 것을 사용하는지 선택하시기 바랍니다.

Value of the Adjust "label" parameter sent on click

Apple Search Ads adId (for Default Product Page, -1 is set)

Download status: first or subsequent app download

Apple Search Ads country or region associated with camapign.

Unix timestamp of when the current temporary attribution expires. <a href="https://help.adjust.com/en/article/set-up-temporary-attribution">More details</a>

Reflects the temporary attribution window of the engagement (hours). <a href="https://help.adjust.com/en/article/set-up-temporary-attribution">More details</a>

Maximum time after the install callbacks are sent (hours)

Attribution window settings for device matching (hours)

Inactivity period required for reattribution (hours)

Timestamp of when the user moved to the fallback source. <a href="https://help.adjust.com/en/article/set-up-temporary-attribution">More details</a>

Timestamp of when the user moved to the fallback source, rounded to the nearest hour. <a href="https://help.adjust.com/en/article/set-up-temporary-attribution">More details</a>

Indicates if the activity happened on mobile or web

Reflects the temporary probabilistic matching reattribution window of the engagement (hours). <a href="https://help.adjust.com/en/article/set-up-temporary-attribution">More details</a>

Attribution window settings for probabilistic matching reattribution (hours)

Reflects the engagement's probabilistic matching reattribution fallback type. <a href="https://help.adjust.com/en/article/set-up-temporary-attribution">More details</a>

Inactivity period required for probabilistic matching reattribution (hours)

Reflects the temporary reattribution window of the engagement (hours). <a href="https://help.adjust.com/en/article/set-up-temporary-attribution">More details</a>

Attribution window settings for reattribution (hours)

Reflects the engagement's reattribution fallback type. <a href="https://help.adjust.com/en/article/set-up-temporary-attribution">More details</a>

Return 0/1 value based on whether the event was triggered within or outside of the callback TTL

Impression-level revenue data (ILRD) as a JSON

User placement, as defined on the platform

iOS Bundle id obtained from SDK, fallback to app id filled in Adjust dashboard (iOS); package name (android)

App version number (Android); build-version-number for the bundle (iOS), a sanitised version of {app_version_raw}, fallback to 'unknown' when data is invalid

App version number (Android); build-version-number for the bundle, including small patch versions (iOS)

App version number (Android); release-version-number for the bundle as seen in app store (iOS)

Attributed click timestamp, rounded to the nearest hour

Time between click and install or reattribution in seconds

Activity timestamp, rounded down to the nearest hour

Activity timestamp with millisecond placeholders

1 if attributed to an engaged view, 0 if not

Engagement timestamp rounded to the nearest hour

1 if attributed to an impression, 0 if not

Attributed impression timestamp, rounded to the nearest hour

App download began timestamp (Android and Google Play Store only)

Name of a user's first attribution source

Install (i.e., first app open) timestamp rounded to the nearest hour

1 if the impression is considered an engaged view by the partner, 0 if not

Indicating if an app downloaded from Google Play Store or not

1 if attributed to a server to server engagement, 0 if not

A reattributed user's previous tracker name

Encoded tracker name prior to attribution update

Reattribution timestamp, rounded to the nearest hour

timestamp Adjust server learned about activity (click, session, event)

User landed on app Play Store page timestamp (Android and Google Play Store only)

Store App ID filled in Adjust dashboard(App store, Google Play, Amazon store etc)

Time between latest app uninstall and subsequent reinstall in seconds

Time between app install (or latest reinstall) and subsequent uninstall in seconds

Uninstall timestamp (estimation based on last session time)

Google Ads adgroup ID. Google passes this parameter for Display, Search and Video web campaigns. We use this value to create adgroup trackers

Google Ads external customer ID (account ID)

Google Ads search keyword. Google passes this parameter for web Search campaigns. We use this value to create Search creative trackers.

Google Ads search keyword and match type. Google passes this parameter for web Search campaigns. We use this value to create Search creative trackers.

Google Ads network subtype. Google does not pass a value when campaign_type is ACI and network_type is Display

파트너 플레이스홀더