# Adjust Help Center > Official Adjust product documentation for marketers, partners, and campaign setup. ## Overview - [Adjust Help Center](https://help.adjust.com/en): Official documentation for marketers and partners using Adjust products, including setup guides, best practices, and FAQs. - [Help Center search](https://help.adjust.com/en/search): Search across Help Center articles and topics. - [Contact support](https://help.adjust.com/en/support): Submit support requests to the Adjust team. - [Marketer documentation](https://help.adjust.com/en/marketer): Setup guides, best practices, and FAQs for marketers. - [Partner documentation](https://help.adjust.com/en/partner): Integration and campaign guidance for Adjust technology partners. - [Partner setup guides](https://help.adjust.com/en/partner-setup): Partner-specific setup instructions for integrated networks. - [Adjust Developer Hub](https://dev.adjust.com/en): SDK, API, and developer integration documentation. - [Help Center sitemap](https://help.adjust.com/sitemap.xml): Machine-readable index of published Help Center URLs. ## Popular articles - [Getting started with Adjust](https://help.adjust.com/en/article/getting-started-with-adjust): Welcome to the Adjust suite, your control center for managing app settings, tracking in-app events, measuring campaigns, and evaluating user performance. - [Deep link support](https://help.adjust.com/en/article/deep-link-support): Find out which campaigns support deep linking and deferred deep linking. - [Quickstart guide to SKAN campaigns](https://help.adjust.com/en/article/quickstart-guide-to-skan-campaigns): Get up and running with SKAN campaigns by following our quickstart guide. - [Set up an app in your Meta developer account](https://help.adjust.com/en/article/set-up-an-app-in-your-facebook-developer-account): Before you set up Facebook in Adjust and start measuring campaigns, you need to create an app in your Facebook Developer account. - [Set up server callbacks](https://help.adjust.com/en/article/server-callbacks): You can set up server callbacks to receive attribution details, app data and more directly to your servers as raw data. - [Adjust encoding tool](https://help.adjust.com/en/article/adjust-encoding-tool-partner): You can dynamically attach callback URLs directly to Adjust links. ## Marketer documentation - [Get Started](https://help.adjust.com/en/article/getting-started-with-adjust): Get up and running with Adjust. Learn your way around the dashboard and add your apps to start setting up campaigns. - [Migration guide](https://help.adjust.com/en/article/migration-guide): Our migration plan helps you set everything up and continue tracking right where you left off. - [Workshops](https://help.adjust.com/en/article/workshops) - [App Setup](https://help.adjust.com/en/article/app-setup): Create and manage app settings for attribution, events, raw data and more. - [Account settings](https://help.adjust.com/en/article/account-settings): Manage your profile and organization settings, permissions, activity and invoicing. - [Permission levels](https://help.adjust.com/en/article/permission-levels) - [2FA](https://help.adjust.com/en/article/x2fa): Turn on 2FA in the Adjust dashboard and strengthen your account by adding a second layer of security. - [SSO](https://help.adjust.com/en/article/sso): Single Sign-on (SSO) lets users securely sign into multiple applications and websites using a single set of credentials. - [Attribution & Measurement](https://help.adjust.com/en/marketer/campaign-measurement): Measure, analyze, and optimize campaigns for mobile and web apps. - [Attribution](https://help.adjust.com/en/article/attribution-overview): The vocabulary and attribution methods essential to the Adjust platform. - [Assists](https://help.adjust.com/en/article/assists): Assists provide visibility into the ad engagements that assisted your attributed installs, show the full-funnel impact of your marketing channels. - [Redownloads](https://help.adjust.com/en/article/redownloads): With redownload settings, you can control when a user who installs the app again on the same device is treated as a new acquisition rather than a continuation of an existing user’s attribution. - [Reattribution](https://help.adjust.com/en/article/reattribution): Reattribution is the process of assigning a user an updated source of mobile attribution following their initially attributed install. Find out more here. - [Temporary attribution](https://help.adjust.com/en/article/temporary-attribution): Temporary attribution offers marketers a new way of measuring the effectiveness of short-term campaigns, by defining how long a user is attributed to a link. - [Web attribution](https://help.adjust.com/en/article/web-attribution): Accurately measure and attribute your web users' activities in Adjust. This lets you analyze marketing campaign data from both mobile apps and websites in one place. - [Uninstalls and reinstalls](https://help.adjust.com/en/article/uninstalls-reinstalls): Use Adjust's app uninstall and reinstall measurement for elevated insights into your app's retention rates and to accurately assess your network partners’ performance. - [App stores](https://help.adjust.com/en/marketer/app-stores): Measure campaigns for apps listed on Google Play, the App Store or third party stores. - [Measure preinstall campaigns](https://help.adjust.com/en/article/pre-install-measurement): With Adjust’s preinstall measurement solution, you can accurately and securely receive data from factory/retailer-installed apps preloaded on new devices. - [Server-to-server integration](https://help.adjust.com/en/article/server-to-server-s2s-integration): A guide to our S2S API integrations that let you connect your app to Adjust without using the SDK. - [Multi-touch](https://help.adjust.com/en/article/multi-touch): Learn how to set up Adjust Multi-Touch and send pre-conversion engagement data to your servers / business intelligence system or cloud storage. - [Linear TV ad measurement](https://help.adjust.com/en/article/linear-tv-ad-measurement-with-video-research): Measure and analyze the number of app installs derived from terrestrial television commercials. - [Deep Links & Engagement](https://help.adjust.com/en/article/deep-links-and-engagement) - [TrueLink - Adjust's deep linking solution](https://help.adjust.com/en/article/truelink-adjusts-deep-linking-solution) - [Branded links](https://help.adjust.com/en/article/branded-links): Use branded links to establish link authenticity, improve brand consistency, and increase click-through rates. - [Links](https://help.adjust.com/en/article/links): Create links to measure your campaign performance with Adjust. - [Deep links](https://help.adjust.com/en/article/deep-links): Use deep links to send your app users directly to the content they want to see, and drive engagement and retention throughout your marketing funnel. - [Web-to-app](https://help.adjust.com/en/article/web-to-app) - [Audiences](https://help.adjust.com/en/article/audiences): Use Audiences to create custom device lists for targeted advertising, based on users' app platform, device ID type, in-app behavior and more. - [Push notifications](https://help.adjust.com/en/article/push-notifications) - [QR codes](https://help.adjust.com/en/article/qr-codes): Use QR codes to make advertisements directly actionable for end users, from out-of-home offline advertising to TV commercials. - [User referrals](https://help.adjust.com/en/article/user-referrals): Boost your install rate through invites while invigorating your existing users through customized in-app user rewards. - [ESP integrations](https://help.adjust.com/en/marketer/esp-integrations): When email service providers wrap the deep linking URL with their own link, it breaks the iOS universal link. This is how you can perform deep linking and click recording with your ESP. - [Partner & Campaign Setup](https://help.adjust.com/en/article/campaign-setup): Create links to run campaigns with your chosen networks, or create custom links to use across non-paid media. - [Partner setup](https://help.adjust.com/en/article/partner-setup) - [Partner Connections](https://help.adjust.com/en/article/partner-connections): Connect Adjust to your partner accounts for ad spend, ad revenue, SKAN reporting and more. - [Self-attributing network setup](https://help.adjust.com/en/article/self-attributing-network-san-setup): SANs perform attribution using their own engagement data. Specify what data to share with them and see other setup steps. - [Ad network setup](https://help.adjust.com/en/article/ad-network-setup): Create links for paid campaigns, and define what data to share with networks. - [Analytics partner setup](https://help.adjust.com/en/article/analytics-partner-setup) - [SAN campaign manager setup](https://help.adjust.com/en/article/san-campaign-manager-setup): Configure Adjust to share data with your SANs for SAN-managed campaigns. - [Chinese domestic partners](https://help.adjust.com/en/article/chinese-domestic-partners): Find out the Chinese domestic partners that we're integrated with and how you can send automated callbacks to them. - [SDK-to-SDK partners](https://help.adjust.com/en/article/sdk-to-sdk-partners): With this setup, your app receives attribution data from Adjust and sends it to the partner SDK. Find out about our SDK-SDK partners. - [Engagement definitions of different ad networks](https://help.adjust.com/en/article/engagement-definitions-of-different-ad-networks): Each network can define engagement differently. See how these definitions map in Adjust. - [Campaigns for India](https://help.adjust.com/en/article/how-to-run-campaigns-in-india): Configure campaigns running in India to use Adjust's India URL strategy. - [Settings sharing](https://help.adjust.com/en/article/sharing-attribution-settings-with-partners) - [Reports & Alerts](https://help.adjust.com/en/marketer/reports): Get your aggregated reports and analytics in Adjust, use our reporting APIs, or send your raw data straight to your BI system. - [Datascape](https://help.adjust.com/en/article/datascape): All your reporting needs in one place, with dashboard visualizations and a powerful custom report builder. - [Pulse](https://help.adjust.com/en/article/pulse): Get customized notifications with Adjust’s rule-based alerting system. - [Raw data exports](https://help.adjust.com/en/article/raw-data-exports): Send raw user data to your servers, BI solution, or cloud storage provider. - [Cohorts ](https://help.adjust.com/en/article/cohorts): Cohorts allow you to organize user data chronologically by the days, weeks, or months after install or reattribution, so you can trace changes in user behavior. - [External device identifiers](https://help.adjust.com/en/article/external-device-identifiers): An external device identifier is a custom value that you can assign to a device or user. - [InSight](https://help.adjust.com/en/article/insight): Adjust InSight uses comprehensive models to show you what incremental effect a campaign has had on specific metrics. - [Ad Spend](https://help.adjust.com/en/article/spendworks-adjust-ad-spend-solution): Ad spend data is recorded in real time, as sent from the ad network, helping you to identify the channels with the best ROI and cost per mille, click, or install. - [API integrations](https://help.adjust.com/en/article/ad-spend-api-integrations) - [Partner push API](https://help.adjust.com/en/article/partner-ad-spend-push-api) - [Ad spend on engagement](https://help.adjust.com/en/article/ad-spend-on-engagement) - [SKAN ad spend](https://help.adjust.com/en/article/skan-ad-spend) - [Same day ad spend](https://help.adjust.com/en/article/same-day-ad-spend) - [Web-to-mobile](https://help.adjust.com/en/article/web-to-mobile-ad-spend) - [Web-to-web](https://help.adjust.com/en/article/web-to-web-ad-spend) - [Ad spend data import](https://help.adjust.com/en/article/ad-spend-data-import) - [Third-party storage export](https://help.adjust.com/en/article/ad-spend-third-party-storage-exports) - [Reporting](https://help.adjust.com/en/article/ad-spend-reporting-solution) - [Revenue](https://help.adjust.com/en/marketer/revenue): Learn how to measure and see in-app and ad revenue data. - [Ad revenue](https://help.adjust.com/en/article/ad-revenue-solution): Adjust’s ad revenue solution includes numerous measurement methods and reporting capabilities. - [Purchase verification](https://help.adjust.com/en/article/purchase-verification): Use the Adjust SDK to verify in-app purchase events with the app store, and report the verification result in Adjust. - [Subscriptions](https://help.adjust.com/en/article/subscriptions): Subscriptions is Adjust's solution for subscription-based app marketers with apps on the Apple App Store or Google Play Store. - [Gaming & Connected Platforms](https://help.adjust.com/en/marketer/gaming-connected-platforms) - [Connected TV Measurement](https://help.adjust.com/en/article/ctv-advision): Measure, analyze, and optimize connected TV campaigns for both mobile and CTV apps. - [PC and Console Measurement](https://help.adjust.com/en/article/measurement-for-pc-and-console-games): Get insights into the impact of your marketing campaigns on PC and gaming consoles. - [ATT & SKAN solutions](https://help.adjust.com/en/article/ios-att-and-skadnetwork): Adjust's ATT & SKAN solutions ensure you have can preserve user privacy at every step of the process while running effective iOS campaigns. - [App Tracking Transparency (ATT)](https://help.adjust.com/en/article/app-tracking-transparency-att-framework) - [SKAN quickstart](https://help.adjust.com/en/article/quickstart-guide-to-skan-campaigns) - [SKAN Basics](https://help.adjust.com/en/article/skan-basics) - [Conversion Hub](https://help.adjust.com/en/article/conversion-hub): Quickly build smart conversion value mappings that fit your app and measurement goals. - [Universal Mapping Migration Guide](https://help.adjust.com/en/article/universal-mapping-migration-guide) - [Partner integrations](https://help.adjust.com/en/article/skadnetwork-partner-integrations) - [Support for S2S events](https://help.adjust.com/en/article/support-for-s2s-events) - [Aggregated reporting](https://help.adjust.com/en/article/skadnetworking-reporting) - [Raw data exports](https://help.adjust.com/en/article/raw-data-exports-skadnetwork) - [Data Protection](https://help.adjust.com/en/marketer/data-protection): Learn about the features Adjust has in place to protect your data from fraud and meet regional privacy regulations, such as GDPR. - [Fraud Prevention Suite](https://help.adjust.com/en/article/fraud-prevention-suite): Adjust’s Fraud Prevention Suite is instrumental in stopping fraudsters from stealing our customers’ budgets. Find out more about how our features work and how to get started. - [Conversion Rules](https://help.adjust.com/en/article/set-up-conversion-rules): Validate installs and events your way. Find out how Conversion Rules complement the Fraud Prevention Suite to protect your spend. - [Data privacy](https://help.adjust.com/en/article/manage-data-collection-and-retention): Some countries have data privacy laws that specifically concern data collection and retention. Find how Adjust can help you remain compliant. - [Data residency](https://help.adjust.com/en/article/data-residency): Specify which region you want Adjust to store your data in. - [Third-party data sharing](https://help.adjust.com/en/article/block-third-party-data): Measure users who agree to share their data for statistics purposes, but not for marketing purposes. - [S2S security](https://help.adjust.com/en/article/s2s-security): With Adjust's S2S security feature, you can add an authentication token to requests. This secures your S2S events and ad revenue, and protects against spoofed requests. - [Suspicious ad revenue](https://help.adjust.com/en/article/filter-suspicious-ad-revenue): Use the Suspicious ad revenue filter in AppView to enhance ad revenue fraud protection. - [SDK signature](https://help.adjust.com/en/article/sdk-signature): Adjust’s SDK signature is an anti-spoofing solution. The library fortifies the connection from the Adjust SDK to Adjust’s servers with a proprietary mangling algorithm and uses obfuscation and security checks to guarantee its own integrity. - [Right to erasure (GDPR, CCPA etc.)](https://help.adjust.com/en/article/gdpr): You can inform Adjust of a user’s erasure request through a call to our dedicated API endpoint or using the Adjust SDK. Learn more here. - [COPPA compliance](https://help.adjust.com/en/article/coppa-compliance): Any app designed for children needs to abide by governing laws. You're advised to carefully review all requirements and take the necessary steps. - [DMA compliancy](https://help.adjust.com/en/marketer/dma-compliancy): Learn how Adjust supports you to comply with requirements concerning use of gatekeepers' attribution APIs under the Digital Markets Act. - [Google Play Data Safety](https://help.adjust.com/en/article/google-play-data-safety): Each app listing on Google Play shows information about its privacy and security practices. This information is taken from the Data safety form, which all developers need to complete. - [References](https://help.adjust.com/en/marketer/references): Get complete information about Datascape metrics and dimensions, and Adjust reftags, accepted device identifiers, and more. - [Datascape metrics](https://help.adjust.com/en/article/datascape-metrics-glossary): View detailed information about all our Datascape metrics. - [Datascape dimensions](https://help.adjust.com/en/article/datascape-dimensions-glossary): View detailed information about all our Datascape dimensions. - [Accepted device identifiers](https://help.adjust.com/en/article/device-identifiers): Adjust uses mobile advertising IDs for attribution, server-side event measurement, and more. This is the official list of accepted advertising IDs and corresponding parameters. - [Reftag](https://help.adjust.com/en/article/reftag): The reftag is a unique Adjust-generated identifier used for device matching. - [Adjust server IPs](https://help.adjust.com/en/article/adjust-server-ips): Allowlist Adjust's server IPs and reject all other requests to ensure that your callbacks are legitimate. Here you will find a complete list of Adjust server IPs. - [Supported currencies](https://help.adjust.com/en/article/supported-currencies): Adjust supports original and reporting currencies, which we convert using real-time conversion rates. Find a full list of our supported currencies here. - [Countries by region](https://help.adjust.com/en/article/countries-by-region): In your dashboard reporting, Adjust can automatically group countries into the following business regions: EMEA, NA, LATAM and APAC. Here is our list of countries by region. - [Store info](https://help.adjust.com/en/article/sdk_store-info): Adjust supports a predefined list of store types across major platforms, including Android, iOS, Console, CTV, and PC. ## Partner documentation - [Dynamic network integration](https://help.adjust.com/en/article/dynamic-integration): Dynamic integration lets you start running campaigns immediately and offers maximum flexibility for callbacks setup. - [Get started ](https://help.adjust.com/en/article/get-started-dynamic-integration) - [1. Advertiser creates an Adjust link](https://help.adjust.com/en/article/advertiser-creates-an-adjust-link) - [2. Add network macros](https://help.adjust.com/en/article/add-network-macros-to-adjusts-campaign-structure-parameters) - [3. Append advertising IDs](https://help.adjust.com/en/article/append-advertising-identifiers) - [4. Set up S2S measurement](https://help.adjust.com/en/article/set-up-server-to-server-s2s-measurement) - [5. Set up callback URLs](https://help.adjust.com/en/article/set-up-callback-urls) - [6. Test your callbacks](https://help.adjust.com/en/article/test-your-adjust-callbacks) - [Ad network integration](https://help.adjust.com/en/article/ad-network-integration): With an integration with Adjust, your clients can share extensive data with you through automated callbacks. - [Callbacks](https://help.adjust.com/en/article/callbacks-partner): With callbacks, receive data for every new in-app activity that you can measure, and get key insights into your campaign performance. - [Callback structure](https://help.adjust.com/en/article/callback-structure-partner) - [Callback types](https://help.adjust.com/en/article/callback-types-partner) - [Best practices](https://help.adjust.com/en/article/best-practices-for-callbacks-partner) - [Test your callbacks](https://help.adjust.com/en/article/test-your-callbacks-partner) - [Advanced security options](https://help.adjust.com/en/article/advanced-security-options-partner) - [iOS: ATT & SKAdNetwork](https://help.adjust.com/en/article/ios-and-skadnetwork-partner): Find out how Adjust supports partners to share SKAdNetwork data with mutual clients. - [App Tracking Transparency (ATT) framework](https://help.adjust.com/en/article/app-tracking-transparency-att-framework-partner) - [SKAdNetwork](https://help.adjust.com/en/article/skadnetwork-partner) - [Partner integrations](https://help.adjust.com/en/article/skadnetwork-partner-integrations-partner) - [Network Guides](https://help.adjust.com/en/partner/network-guides): Instructions for Adjust's network partners on working with link limits, preinstalls, and more. - [Pre-install measurement for networks](https://help.adjust.com/en/article/measure-pre-installs-for-networks): Here's what networks need to keep in mind when setting up pre-install measurement and building successful pre-install callbacks with Adjust clients. - [Link Limit](https://help.adjust.com/en/article/link-limit): How to optimize your campaign structure and avoid the link limit. Adjust links have four levels with a limit of 10,000 links per level. - [Network FAQs](https://help.adjust.com/en/article/network-faqs): Here you can find answers to frequently asked questions about working with Adjust as a network. - [Redownloads](https://help.adjust.com/en/article/redownloads-for-partners): Redownloads are sessions after an app reinstall that can be treated as new installs for attribution if they meet defined inactivity and time-window criteria. - [Placeholders](https://help.adjust.com/en/partner/placeholders): Placeholders are Adjust’s exclusive set of dynamic macros used to deliver device-level raw data. - [Encoding Tool ](https://help.adjust.com/en/partner/encoding-tool): Create error-free encoded URLs with our automated tool. - [Delayed Attribution API](https://help.adjust.com/en/article/delayed-attribution-api): With the server-to-server Delayed Attribution API you can overwrite an install originally attributed to “Organic” for a device.