Ad spend reporting
Adjust has teamed up with a host of leading ad networks to receive dynamic ad spend at time of click or view. Ad spend data is recorded in real time, as sent from the ad network, helping you to identify the channels with the best ROI and cost per mille (thousand impressions), click, or install. Use these critical metrics to make quicker decisions on your campaign budgets and strategies. For details on how to forward ad spend data to Adjust, please see our tracking ad spend guide.

View your ad spend

To view your ad spend in the Adjust dashboard, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Statistics
  3. Select the Cost tab
Here, you'll see your cost data statistics.

What you will see in your ad spend reporting

The cost view, by default, shows data from the current month. Each row contains a source-level tracker, while each column contains a cost-related key performance indicator (KPI).

Down the left-hand column of the table, you will find all the tracked sources sending ad spend data. The search field at the top of the column allows you to search for a specific tracker. When you click on a tracker, you will be directed to the next sublevel tracker(s), if there are any. In this way, you can continue to evaluate your ad spend data down to the lowest (creative) level.

Each column in your table contains an Adjust-provided cost KPI.

Above the table, in the center, you will see a timeframe. By default, it will be This month. The drop-down menu allows you to select a preset or custom timeframe for data analysis.

Above and to the right of the table, there are four icons. From left to right, their functions are:
  • Create View
  • Download CSV
  • Toggle View
  • Filter

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