Filter your data
Filters allow you to customize the data that is presented in your deliverables view. The filters available to you are:
  • Timeframe
  • Countries (Include/Exclude)
  • Region
  • Platforms
  • Partners (ad networks)
  • View by
  • Time zone
  • Attribution type
  • Attribution source
  • Attribution status
  • Sandbox mode
  • Column selection (KPIs)
The timeframe filter appears above your table, while the remaining filters can be found in the sidebar.


Select the timeframe filter above the table to open a drop-down menu containing preset timeframes and a custom option, which allows you to define your own date range. What you select here will determine the date range from which your data is drawn.

All the filters described below can be found in the filters sidebar. To open the sidebar, click on the filter icon (funnel) to the top right of your deliverables table.


Evaluate regional performance and filter your global user base by country of origin. Simply type in the search field to autopopulate the list with matching options. Select INCLUDE to add the countries you wish to evaluate. Select EXCLUDE to automatically evaluate all countries except the ones you have specified. If you do not use this filter, your dataset will automatically include every country where your app has been installed.


This filter allows you to evaluate performance based on region. There are four different regions to choose from: EMEA (Europe, the Middle East, and Africa), NA (North America), LATAM (Latin America), and APAC (Asia Pacific). Select INCLUDE to add the regions you wish to evaluate. Select EXCLUDE to automatically evaluate all regions except the ones you have specified. If you do not use this filter, your dataset will automatically include every region where your app has been installed.


The default options for this filter will be determined by your platform settings: e.g., if your app is set up as a Google Play Store app, your available options will be android and off-platform; if it is set up for the Apple App Store, you will see iOS and off-platform. Multi-platform apps will display all the stores for which your app is set up along with off-platform.

This filter can prove useful when investigating low conversion rates: select off-platform to see if a large number of impressions or clicks have come from unsupported platforms.

Partners (ad networks)

Select partners here to display all inventories belonging to those partners and compare campaign performance across channels. All activated self-attributing partners, as well as networks linked to a tracker through the Adjust Campaign Wizard, will appear in the drop-down menu.

View by

This filter determines how your data is sorted in the table’s rows. By default, deliverable information is filtered by Tracker. The other available options are Date, Week, MonthCountry, Region (APAC, EMEA and LATAM), Platform and Device Type.

Time zone

Adjust uses UTC as its default timezone, but feel free to filter your data by the time zone that is most relevant to your business. Time zones are available in 30-minute intervals.

Attribution type

By default, click-based attribution is selected in this filter. Therefore, every non-organic tracker only displays data originating from click-based installs. When Clicks or Impressions are selected, installs and activities attributed to the non-selected attribution type will be assigned to your Organic tracker, in addition to your organic traffic. E.g., if you select Clicks, all installs and activities attributed to impressions will display within your Organic tracker. This allows you to view your campaign performance by a single engagement type while maintaining the consistency of each column's total calculation.

Use the attribution type filter to display your data by click-based installs (default), impression-based installs or both click- and impression-based installs.

Attribution source

The attribution source filter is only available to those with the Enterprise pricing plan. With this filter, you can display each user’s in-app activity against only their install tracker or distribute it accurately among their install tracker and any reattribution sources.

Attribution status

The attribution status filter determines which users' activity is included in your reporting. Your options are AlI, InstalledReattributedDeattributed (this last option is only available to clients with the Enterprise pricing plan).
  • Select Installed to see data from only users who have installed your app and never been reattributed
  • Select Reattributed to see data from only users who have been reassigned to subsequent sources of attribution
  • Deattributed is related to the attribution source filter and is only available to those with the Enterprise pricing plan
  • Select All to include all users, regardless of their current attribution status

Sandbox mode

The Adjust sandbox environment is an SDK setting that allows you to view test data separated from your live tracked information. Use this filter to see all in-app data that Adjust has received whenever the SDK environment has been set to sandbox. Please note that your sandbox table will never display click or impression count, as these KPIs are recorded outside of the Adjust SDK and are always considered live.

Column selection (KPIs)

This is where you will find all automatic KPIs and custom events available for your dashboard analysis. Select or deselect columns to determine the data that appears in your table. You can drag and drop any custom in-app event (using the 6-dot icon) to customize the order in which the events display in your statistics view. For a full list of automatic KPIs, with descriptions and calculations, click here. 

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