1. Advertiser creates an Adjust link
When your client starts building their campaign, they will first create an Adjust link in Campaign Lab.
Campaign Lab automatically creates a click URL and an impression URL. Each URL includes an Adjust domain and a unique link token created by Adjust. The token is between six to eight lowercase, alphanumeric characters.
In the examples below, abc123
is the link token.
Click URL: https://app.adjust.com/abc123
Impression URL: https://view.adjust.com/impression/abc123
Advertiser creates a link in Campaign Lab
Advertisers create Adjust links in Campaign Lab. If your network is already integrated with Adjust, they can select your network directly, and then create a link.
After you receive the Adjust link
Once your client shares their Adjust link, you can begin to prepare it for use in a campaign.
➡️ Up Next: 2. Add network macros to campaign parameters