1. Advertiser creates an Adjust link

When your client starts building their campaign, they will first create an Adjust link in Campaign Lab.

Campaign Lab automatically creates a click URL and an impression URL. Each URL includes an Adjust domain and a unique link token created by Adjust. The token is between six to eight lowercase, alphanumeric characters.

In the examples below, abc123 is the link token.

Click URL: https://app.adjust.com/abc123

Impression URL: https://view.adjust.com/impression/abc123

Advertiser creates a link in Campaign Lab

Advertisers create Adjust links in Campaign Lab. If your network is already integrated with Adjust, they can select your network directly, and then create a link.

After you receive the Adjust link

Once your client shares their Adjust link, you can begin to prepare it for use in a campaign.

Important:
Always use the whole link as provided by the advertiser.

➡️ Up Next: 2. Add network macros to campaign parameters