All reports

With All reports, access all your saved reports. These reports give you valuable insights that help you optimize your campaign.

You can do the following on the All reports page:

1. Select New report to set up a new, customizable report. If you're not sure which report to set up, create a report from our dedicated report templates.
2. Search for a report by report name or owner name.
3. Select All reports to view all the reports that you have permissions for, or select My reports to view the reports that you created.
4. Select the name of the report to view the report.
5. See the date when the report was last modified.
6. See if the report is public or private.
7. Select to add your report as a favorite in the sidebar. You can then quickly access your report from the sidebar.
8. Select to perform the following tasks:
   1. Edit your report.
   2. Download the report as a CSV file.
   3. Rename the report.
   4. Save as a new report.
   5. Select Share to copy a link to your report. You can share the link with a stakeholder.
   6. Delete the report.

Report templates

Adjust offers some pre-built templates for you to get started quickly. Select to create a report from the template. You can then add or remove filters to build your own reports based on these templates.

Overview

• Basic Report - View data for different metrics and learn how filters are applied to your data.
• Channel Overview - Get a snapshot overview of how your channels are performing. Compare installs, impressions, clicks, revenue, and cohorted revenue.
• Fraud Prevention - Analyze your fraud data from different channels.
  • The Fraud Prevention report template is available only if you have the Fraud Prevention Suite, an Adjust Growth Solution. To get the Fraud Prevention Suite on your account, contact sales@adjust.com.
• ROAS (IAP) Report - Analyze your in-app Return on Ad Spend (ROAS) in cohorts across your apps.
• Retention Report - View cohorted retention rates across your apps.

Ad spend overview

• Ad Spend (Network) Report - Analyze your ad spend data using the network ad spend source.
• Ad Spend (Attribution) Report - Analyze your ad spend data using the attribution ad spend source.
• Ad Spend (Attribution vs Network) - Analyze and compare your ad spend data for both the attribution and network sources in a single view.

SKAdNetwork overview

• SKAdN Basic - 6 Conversion Events - View the number of conversion events for SKAdNetwork installs in the last 7 days.
• SKAdN Unified - 6 Conversion Events - View the number of conversion events for SKAdNetwork installs in the last 7 days and compare them with your attribution data.
• SKAdN Basic - Custom Revenue - View the total revenue for SKAdNetwork installs in the last 7 days.
• SKAdN Unified - Custom Revenue - View the total revenue for SKAdNetwork installs in the last 7 days and compare it with your attribution data.
• SKAdN Basic - 64 Conversion Values - View the number of SKAdNetwork installs in the last 7 days for each of the 64 conversion values.

Sandbox

• Sandbox Data - Create a report from your sandbox data and to test your data before you move to production.