Add a report

Set up a customized report in tabular format with the metrics and dimensions that are most important to you. Additionally, use charts within your report to visualize your data and gain key insights.

Add a report(https://fast.wistia.net/embed/iframe/i199q2mkhk)

Get started

Before you set up this report, ensure that you have set the appropriate data configuration. For more information, see Set up your view.

To add a report, follow these steps:

1. In the left navigation pane, do one of the following:
   • Select next to Reports.
   • Go to All reports and select New report.
2. On the right-side pane, you can choose the metrics that you want to measure, and the dimensions by which you want to group the data.
   1. Under Dimensions, choose the view type and the dimensions by which you want to group the data.
   2. Under Metrics, select the metrics that you want to measure.
3. Select Charts to visualize how your key metrics and in-app events change over time. See Chart for more information.
4. If you change dimensions, metrics, or any settings, you need to select Reload data to generate the report again.
5. Select Save on the upper-right section of the page to save your report. You must save your report for it to be available on the All Reports page. For more information, see Manage your report.
   1. Name your report.
   2. Select your sharing settings:
      • Private (default): Only available to you on the report list
      • Public: Available for anyone in your team on the report list
   3. Select Save.

You have succesfully created and saved a new report.

Dimensions and metrics

Choose the metrics that you want to measure and the dimensions that you want to group them by.

To open the dimensions and metrics pane, select Edit Table. You can close it at any time to get a better view of your report table by selecting the Close button.

Dimensions

1. Under Dimensions, choose the view type and the dimension by which you want to group the data. There are two options to view your dimensions:
   • Flat table - View your data as a regular table, separating your selected dimensions by columns.
   • Pivot table - View your data with nested dimension rows. You can customize how to summarize, sort, or organize your report.
2. To add multiple dimensions to a report, select + Add, and choose another dimension. Select next to its name to delete a dimension or select next to Columns to delete all selected dimensions. You need to select at least one dimesion to create a report.
3. Select and move to change the order of the dimensions in your report.

For detailed information about the dimensions, use our Datascape dimensions glossary.

Metrics

1. Under Metrics, choose the metric or event that you want to measure. Use the Search field to search for metrics or events, or use categories to navigate to the metric that you want to measure. Based on the metric that you select, you might have to choose additional options. The following categories are available:
   • Deliverable KPIs
   • Cohorted Performance
   • SKAdNetwork
   • Fraud
   • Qualifiers
   • Aggregated Ad Revenue Metrics
   • Custom Metrics
2. To add multiple metrics to a report, select + Add, and choose another metric. Select next to its name to delete a metric or select next to Columns to delete all selected metrics. You need to select at least one metric to create a report.
3. Select and move to change the order of the metrics in your report.

Examples:

• If you choose the Clicks metric, you need to choose its data source.
• If you choose the Cohort Size metric, you need to choose the cohort period. You can choose multiple cohort periods. When you choose multiple cohort periods for the Cohort Size metric, each metric is added separately to the list of metrics.

For detailed information about the metrics, use our Datascape metrics Glossary.

Charts

Select Charts to visualize how your key metrics and in-app events change over time. You can customize data visualization using multiple metrics and dimensions in Datascape.

Side-by-side charts.

Full-width charts.

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There are two ways to view your data represented in charts:

• Using the table filters. Imports metrics and dimensions from the table view to generate the chart. Any change in the table view automatically updates the chart. To create a chart using the table filters, check the Apply the table filters option.
• Selecting your preferred filters. Set filters of your choice per your use case. See the Edit charts section to learn more.

Your chart view displays the following:

• Your selected dimension on the X axis. You can select up to two dimensions. If you select more than one dimension, Datascape uses the following logic:
  • Time-related dimensions always take priority
  • Otherwise, the first selected dimension takes priority
• Your selected metrics on the Y axis. See metric types to learn more about them and their restrictions.
• Your metric's data visualization, presented as lines and/or bars.

Metric types

To make the most out of charts, metrics are divided into different types. These types allow Datascape to give a more robust representation of your data. For example, you want to see the number of app installs over a certain period represented on a timeline. At the same time, you want to visualize the in-app revenue for the same period, represented in bars.

Here are the available metric types:

Metric type	Description	Example metric
Number	Uses numbers as data representation in the Y axis	Installs
Currency	Uses amounts from your app's defined currency in the Y axis	IAP revenue
Percentage	Uses percentage amounts as data representation in the Y axis	Retention (Cohort Period)

Edit charts

To modify your metric selection in the chart, follow these steps on your report page:

1. Select Charts, and select for the chart that you want to modify.
2. In the Metrics shown as lines section, add metrics by selecting the + (Add a metric) button.
3. In the Metrics shown as bars section, add metrics by selecting the + (Add a metric) button.
4. In the Dimensions section, add up to two dimensions by selecting the + (Add a dimension) button.
5. Select Done.

Filtering data

Datascape enables you to choose specific items to analyze in the chart by selecting their names.

When adding more than one dimension, you can select a pre-defined filter to show a number of metric items per dimension in the chart. Available filters:

• All
• Top 5 (default)
• Top 10
• Bottom 5
• Bottom 10

Select All from the list allows you to see all the items of a selected dimension. To make a custom selection:

1. Select All.
   • If the list of items is short, you can select which elements to show by selecting their names.
   • If the list is long, select the button showing the number of remaining items. For example: +14.
2. Search for your preferred item by metric name or dimension name, or directly select it from the list.
3. Select Close.

Filters(https://fast.wistia.net/embed/iframe/k73716a27n)

Data configuration

Choose the appropriate settings to determine what data is used to create your report. For more information, see Set up your view.

Report structure

This is how your report is structured:

• The dimensions that you selected while creating the report are always displayed as the first columns of the table.
• The next columns display data for the metrics that you selected.

There are two options to set up and view your data in the report:

• Flat table
• Pivot table

Flat table

Flat table is the default option to view your report data. You can add more than one dimension and change their order as described in the dimensions section. A flat table presents the dimensions per column as well as all the selected metrics. You can drill down into your data to get a more granular result.

Drill down into your data

Drill down(https://fast.wistia.net/embed/iframe/5j9my4txt3)

Use the drill down feature to get more granular insights by filtering into the following dimensions:

Network dimensions:

• Channel > Campaign name > Adgroup name > Ad name
• Campaign ID > Adgroup name > Ad name

Attribution dimensions:

• Network (Attribution) > Campaign (Attribution) > Adgroup (Attribution) > Creative (Attribution)

Activate drill down

To check if your data supports the drill down feature, do the following:

1. Hover over the row for the dimension in the report. A link appears on the name if drill down is available.
2. Select the link to dig deeper into your data.

As soon as you drill down into a dimension, the icon appears next to that dimension under Edit table > Dimensions. This icon indicates that the drill down feature is active. The drilled down dimension also appears next to the originally selected dimension.

Exit drill down

To exit the drill down feature, do one of the following:

• Select the icon next to the dimension under Edit table > Dimensions.
• Use the breadcrumb navigation to go back to the dimension that you drilled down from.

Pivot table

A Pivot table serves as a dynamic tool for arranging, restructuring, or grouping your data. You can customize the nesting order of the dimensions and apply filters to each of them, which allows you to focus on what is important for your campaigns. The benefits of using pivot table are:

• Managing extensive rows or columns containing useful data.
• Rotate dimensions to facilitate the extraction of meaningful insights.
• Apply filters on your preferred dimensions to narrow-down your data.

Set up the pivot table

Follow these instructions to customize your data visualization table:

1. On the right-side pane, select Edit table > Dimensions.
2. Select the Pivot table option.
3. Add or delete your preferred dimenions as described in the dimensions section.
4. Select and move to change the order of the dimensions in your report.

Every time you change the order of the dimensions, the table rebuilds itself to show the new dimension order.

Use the pivot table

After making adjustments to the dimension order, interact with the table to get a deeper representation of your data.

On the dimension rows, select to expand its content and view the nested dimensions. You can continue expanding the content for the number of dimenions selected. For example, if you selected the Channel, App, and Campaign Name dimensions, you can go two levels in, from channels to apps, and from apps to campaign name.

You can go back to setting up the pivot table to make changes. Add, delete, or change the nesting order of your dimensions. Remember to select Reload data after any modification.

Select time periods

You can view your data for a particular time period or compare data between periods. Here are two examples that illustrate how the data looks like after selecting a time period or selecting two periods to compare.

Expand all

Viewing data for a specific time period

The table displays a single value for each metric by the selected dimension.

Comparing data between time periods

The table displays a value and the percentage change in value for each metric by the selected dimension.

➡️ Up Next: Use and manage your report