Audiences

Audiences lets you build, download, and share customized user lists—right from Campaign Lab. Set conditions to segment users, then create group lists to share with partners for retargeting campaigns, A/B testing, and more.

Use Audiences to:

• Segment users across all of your apps.
• Share custom user lists with networks.
• Conduct A/B campaign tests.
• Measure network performance.
• Avoid paying multiple networks to target the same users.

Create an audience

Audiences are custom user lists that segment users based on conditions like device type, install date, app activity, and more. They update in real time, so you can always access an up-to-date user list of advertising IDs or push tokens.

You can divide audiences into up to 10 groups. Every group contains unique users, and you can customize the percentage of users within each group.

To create an audience, follow these steps.

1. Under Campaign Lab, select Audiences.
2. Select New audience.
3. Enter your audience name.
4. Select one of the following stores:
   • Apple Store
   • Google Play
   • Amazon App Store
5. Select one of the following ID types:
   • Advertising ID
   • Push token
6. Select one or more of your apps. Users of the selected apps are included in your audience.
   • If you select multiple apps, some conditions won’t be available and you won’t be able to share this audience with Google Ads accounts.
7. Choose as many dimensions as you want to filter your audience.
   • Add multiple conditions to a group to filter users who meet all conditions in that group.
   • Add another condition group to include users who meet the conditions in either group.
   • Skip this step if you want to include the entire user list of your selected apps.
8. Next, divide your audience into 1-10 groups. You can name groups and customize the percentage of users within each group.
9. Review your choices, and make any changes as necessary. Select Create Audience.

Well done! Now you can view your audience settings or share your user lists with partners.

Filter your audience

Conditions and the AND/OR operator

Use conditions to filter the users in your audience by app status, attribution type, and more. You can set any number or combination of conditions. When you use multiple conditions, you can organize them into condition groups:

• AND applies to conditions within the same group. Users must meet all conditions in a group.
• OR applies between condition groups. Users must meet all conditions in at least one group to be included in your audience.

Here are the available conditions: 

For example, you can set the following condition groups:

Group 1 (AND)

• App Status is Reinstalled
• Revenue Events is More than 3

OR

Group 2 (AND)

• Country is Germany
• Total Revenue is More than 10 EUR

Your audience includes users who meet all conditions in Group 1 or all conditions in Group 2.

Expressions

Expressions are parameters for conditions. You can filter your audience data with the following expressions: 

Manage an audience

The audience details page provides complete information about the selected audience. You can view the following information about an audience:

• Audience name
• Date the audience was created and last edited
• Audience size estimate - Provides an estimate of the number of users in the audience, and the time when the estimate was updated. Select Re-estimate to update the audience size again.
• Audience settings, such as apps, store, ID type, and selected conditions to build the audience
• Number of groups, percentage of users in each group, and the URL to share audience groups with different partners

Edit an audience

You can edit an audience after an audience has been created.

To edit an audience, follow these steps.

1. Under Campaign Lab, select Audiences.
2. In the Audiences list, select an audience to view its details.
3. To change the audience name, select (Edit) next to the audience name.
4. To edit audience settings, select Edit audience. You can modify the following basic settings of the audience:
   • Apps
   • Store
   • ID type
   • Conditions
   • Groups

Delete an audience

To delete an audience, follow these steps.

1. Under Campaign Lab, select Audiences.
2. In the Audiences list, select an audience to view its details.
3. Select (Delete) to delete the audience.

FAQs